LOEWE 2023 早春系列廣告形象大片正式登場
由導演 Luca Guadagnino、湯唯、吳磊與夏木麻里等人演繹。
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LOEWE 2023 早春系列廣告形象大片由知名時尚攝影師 Juergen Teller 操刀,
由不同藝術文化領域的創意精英演繹此次廣告形象:如導演 Luca Guadagnino,其 2023 新作《Challengers》的服裝造型更由 LOEWE 創意總監 Jonathan Anderson 參與設計;其他電影界名人包括戲服設計師 Sandy Powell、演員 Taylor Russell、湯唯、吳磊、Chloe Sevigny 及 Naomi Ackie;其他領域的代表有藝術家 Roni Horn、模特兒 Jeanne Cadieu、韓國歌手 Yeri 及日本藝人夏木麻里等。
主角們穿著早春新裝生動詮釋經典 Puzzle、Puffer Goya 包款,以及全新的中國單色釉系列。他們身上的服裝集運動時尚、雕塑線條及超現實筆觸於一身。Juergen Teller 坦率且不做作的手法貫穿其中,略帶幾分幽默,將 LOEWE 的豐富面貌及神韻呈現眼前。
中國單色釉系列的靈感來自清明兩朝的單色釉陶瓷工藝。單色釉陶瓷燒製技術要求非常嚴格,技術世代相傳不斷精煉,始能得出充滿大自然韻致 – 正如系列中的 Puzzle、Hammock、Goya、Bracelet Pouch、Luna 及 Flamenco 包款的色彩取自古董單色瓷器,淡茄紫、茶葉末及粉青等充滿詩意的色彩名稱,盡顯單一色彩的韻味與感染力。
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