紀錄 Jordan Brand 起飛歷程 -《One Man and His Shoes》預告片正式發佈

同時揭露因一雙 Air Jordan 致使的謀殺案審判過程。

編輯 :
Footwear 球鞋
1,889 Hypes

VICE 早先拍攝了一個名為《One Man and His Shoes》的影片,紀錄了 Jordan BrandNike 所推出的球鞋在世界各底引起熱潮的現象。《One Man and His Shoes》由 Break Em Films 製作,節目長達兩個小時,深入探討了 Jordan Brand 對社群的影響,聚焦在 Nike 與 Jordan Brand 富有遠見的營銷策略,催生出數十億美元的業務。這部類紀錄片通過封存的影像和動畫結合呈現,以懷舊的視角闡述了 80 年代和 90 年代的嘻哈社群、資本主義與名人文化之間的交互關係。

《One Man and His Shoes》採訪了那些幫助 Jordan Brand 真正起飛的人,包括 Michael Jordan 的前經紀人 David Falk、前 NBA 主席 David Stern、球探 Sonny Vaccaro、設計師 Peter Moore、運動專欄作家 Jemele Hil、Nike 行銷與廣告總監等。在這之中,最讓人注意的不外乎便是與其親生兒子因一雙 Air Jordan 鞋款而被謀殺的 Dazie Williams 女士一案的審判過程。

各位不妨點擊查看《One Man and His Shoes》的預告,並在 5 月 25 日準時前往 VICE TV 收看

除此之外,另可關注其他消息:

  1. Nike 推出全新 Blazer Mid ‘77 Vintage 與 Sky Force 3/4「蛇鱗」配色

  2. Air Jordan 5 最新配色「Alternate Bel-Air」近賞圖輯、發售日期率先公開

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