揭「笑臉」背後的顛覆性起源 | Behind the HYPE

如此和藹可親的笑臉何以跟 Supreme 及 UNDERCOVER 等品牌扯上關係?

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3,739 Hypes

「笑臉」被認為是最普遍的符號之一:完美的圓形,鮮艷的黃色,豎向排列橢圓形的雙眼和嘴角向上翹起的半圓形嘴巴,這些簡單的特徵組成了這個簡單的形象。如今,「笑臉」已經成為一個被廣泛接受的標誌,並滲透於流行文化之中,如出現在 Alan Moore 在 1986 年推出的超級英雄漫畫小說《守望者》中,成為由 Cynthia Lu 創立的品牌 – Cactus Plant Flea Market 的標誌等等。隨著時間的推移,笑臉已經變成了各種亞文化、次子音樂、主張個人自由和反資本主義態度的符號。在時尚界,從 UNDERCOVERSupremeKAPITAL 等品牌都有著自己對於這張笑臉的詮釋,並對其具有顛覆性的根源致敬。在本期的 Behind The HYPE 中,HYPEBEAST 將帶領你一同探索「笑臉」秘史,揭開符號背後顛覆性起源。

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