上周 1 月 10 日，意大利服裝集團 New Guards Group 便宣佈收購日牌 AMBUSH 的多數股權，今年秋冬季將會正式加盟。然而想不到在不足一星期的時間，New Guards Group 加大力度地將 Opening Ceremony 也手到拿來。2002 年成立的 Opening Ceremony 由 Humberto Leon 和 Carol Lim 創立，迅速成為 Alexander Wang 和 Rodarte 等新晉設計師的發射台，更是行業內公認的品味製造者。而且品一向異想天空，不少合作企劃都備受推崇。此番竟出奇不意地獲 News Guards Group 收購，Leon 和 Lin 希望能夠與之共同致力去擴大 Opening Ceremony 的設計。因此在今天便宣佈將會在年內將專門店關閉，並可能於 News Guards Group 的母公司 Farfetch 上獨家推出。但並不是只限於線上台，兩位都將會繼續創建商店，只是心態和觀點會有所不同，各位不妨期待着 Opening Ceremony 的新形態會變成甚樣？
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Dear Opening Ceremony Family, We welcomed our first customers into Opening Ceremony at 35 Howard Street on Sept 1, 2002, a year after downtown New York was changed forever by the destruction of the World Trade Center. We wanted to send a message of love to New York with our company and our big idea to change the way a retail store had been done before. Our dream to connect people from all over the world with positivity, to create a vibrant and inclusive community through self-expression is embodied in the name Opening Ceremony and the idea from where it came, the Olympics. When we began, we took our modest savings and asked our friends to sell their clothes at our store in an area of Soho that had not yet been developed. Brilliant young designers like United Bamboo, Benjamin Cho, Proenza Schouler, Alexander Wang, Rodarte and AsFour were juxtaposed with designers from Hong Kong and Brazil who had never sold before in the US. We also made our own first pieces to sell, a diamond sweatshirt at first, which, by wearing it, became a shorthand for “I shopped at Opening Ceremony”. The store became a hangout and a meeting place for so many different visitors and locals who came by to find out what was happening in New York, because you could always get the scoop when you shopped. Opening Ceremony has expanded and evolved in countless ways since those first years in business. We’ve grown our own collection, starting from the platform of our first store, into a global Opening Ceremony brand for which we’ve held some of the most ambitious experiential fashion shows imaginable. At the same time, Opening Ceremony stores have been home to remarkable staff, customers and creative people where the wildest experiments in retail have taken place. Our stores in New York, Los Angeles, London and Tokyo have connected people from around world together and brought so much joy into our lives and to the lives of those who have come through our doors.
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This is why it’s incredibly emotional for us to announce today that we will be closing our Opening Ceremony retail locations sometime in 2020. We’ve made a decision to focus on growing Opening Ceremony collection and brand with our new partners, New Guards Group, and expand the designs of Opening Ceremony. Our brand takes the beautiful spirit of experimentation, fun and collaboration embodied in our stores and imbues this energy into the clothing we make. We know our decision may surprise you and it may be interpreted in many different ways. Ultimately, in this time of immense change in the way that people shop, we still believe in the power of passionate and unique retail. But we also believe in the necessity for change, reflection and an opportunity to refresh. This is a moment of transition for Opening Ceremony and, together with our new partners, we are taking the chance to step back and evaluate the future of our Opening Ceremony retail experience. We are stepping back from multi-brand retail, for a moment, so we can come back with an experience that is just as inspiring, filled with love and relevant for the years ahead as Opening Ceremony has been.