BBC ICECREAM 發佈 2019 秋冬系列 Lookbook

傳達品牌理念「Blend in while standing out」。

編輯 :
Fashion 時裝
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Billionaire Boys Club 早先發佈了 2019 秋冬 BBC ICECREAM 支線系列的全新 Lookbook,並以眾人對紐約的印象作為本次拍攝的靈感來源。拍攝地點選在最能代表紐約市的幾個區域,包括:Harlem、Manhattan 與 Queens,並找來了滑板滑手、機車騎士、電玩愛好者與手球選手演繹。

這次除了展示 2019 BCC ICECREAM 秋冬系列的全新滿版 Logo 連帽衫、條紋長袖 T-Shirt 和印有「ICECREAM」字樣的格紋襯衫等等精彩單品之外,藉由這次的 Lookbook,Billionaire Boys Club 也傳達了他們「Blend in while standing out」的品牌理念。

此系列已經在紐約及東京的門店上架,若是無法前往選購,亦可登陸 BCC ICECREAM 的線上商店購買。除此之外,亦可留意 KITH x Coca-Cola 第四個跨界合作企劃正式揭曉

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