「Kith & Kin」意指「Friends and Family」，從其店內的設計不難看出其主理人 Ronnie Fieg 想強調的氛圍，這間創立於紐約的潮流店鋪，讓許多喜歡球鞋的朋友能夠找到日常造型中最好搭配的單品，時至今時，KITH 已成為紐約最具代表性的潮流店家。近日，Ronnie Fieg 也透過 Instagram 發佈一則好消息，那就是 KITH 確定於本週五正式插旗 Los Angeles，開設全新的 KITH 門市。不過，這並非 KITH 首度踏進美西，在 2015 年時 KITH 就曾於 Los Angeles 開設 Pop-Up Store，當時引起許多潮流愛好者的追捧，而此一事件可說是幫 Ronnie Fieg 打了一劑強心針。而近日確定正式於 Los Angeles 開店，讓許多潮流愛好者期待萬分，若屆時有機會走訪這間店舖，務必與我們分享你的想法。
Growing up in Queens in the early to mid 90’s, the West Coast was unchartered territory. It was us vs them. LA had Pac and New York had Big. It seemed like both cities were the only ones that existed at the time. As I got older and was finally able to start traveling here, I began gaining more and more of an appreciation for it. It was the opposite of New York in terms of location and weather but was a place I was warming up to. In 2015 I began planting the seed when I brought Kith to LA for our first West Coast Pop-Up. I wanted to see how and if the people would interact with the brand. I was overwhelmed with the reaction. Since then we’ve done two more pop-ups in LA, and both successes were proof to me that we needed to be here. When thinking about Kith reaching the West Coast of this country it brings the feeling of accomplishment to a whole other level and keeps me going. The idea that I can touch people in other cities with what I do inspires me the most. Another dream and notch in the timeline comes to fruition this Friday when Kith permanently touches down in the City of Angels.