Dior 成為 2017 年度 Instagram 上最受歡迎品牌

隨著 2017 步入尾聲，各大社交媒體也陸續做出年度總結。在 Instagram 早前發佈的「Year in Review」回顧榜單中，Beyoncé、Cristiano Ronaldo 與 Selena Gomez 三位巨星就包攬了年度最多點讚圖片的前三名。除此之外，這個社交平台也帶來了時尚行業的多個 Top 10 排名。

綜合追蹤者、參與度、提及率與評論量等多個方面因素，Maria Grazia Chiuri 入主並與 Kris Van Assche 一同掌舵的奢侈時裝屋 Dior 成為了 Instagram 上最受歡迎的品牌，Hermès、Louis Vuitton 及 Saint Laurent 緊隨其後，前十中法國品牌就佔據了七個席位。追蹤者方面，Chanel 以 960 萬的增長量排在第一，而 Supreme 更力壓 Dolce & Gabbana、Prada 及 Calvin Klein 等高端時裝屋，憑藉收獲 480 萬的新追蹤者名列第六，此外這個街頭品牌還闖入了「追蹤者參與度最高的設計師 Top 10 榜單」，並排在 Virgil Abloh 之前。完整榜單可在以下查看：

擁有最多追蹤者的設計師 Top 10
Chanel (@chanelofficial) 25M followers
Louis Vuitton (@louisvuitton) 19.2M+ followers
Gucci (@gucci) 17.8M+ followers
Victoria Beckham (@victoriabeckham) 17.2M+ followers
Dior (@dior) 17.2M+ followers
Dolce and Gabbana (@dolcegabbana) 15M+ followers
Prada (@prada) 13.5M+ followers
Michael Kors (@michaelkors) 10.6M+ followers
Calvin Klein (@calvinklein) 10.2M+ followers
Versace (@versace_official) 10.2M+ followers

追蹤者參與度最高的設計師 Top 10
1. Alessandro Michele (@lallo25)
2. Fenty Puma by Rihanna (@fentyxpuma)
3. Haider Ackermann (@h.a)
4. Diane von Furstenberg (@therealdvf)
5. LaQuan Smith (@laquan_smith)
6. Molly Goddard (@mollymgoddard)
7. John Galliano (@jgalliano)
8. Iris van Herpen (@irisvanherpen)
9. Supreme (@supremeny)
10. Virgil Abloh (@virgilabloh)

最受歡迎的設計師 Top 10
1. Dior (@dior)
2. Hermès (@hermes)
3. Louis Vuitton (@louisvuitton)
4. Saint Laurent (@ysl)
5. Topshop (@topshop)
6. Balenciaga (@balenciaga)
7. Burberry (@burberry)
8. Balmain (@balmain)
9. Chloé (@chloe)
10. Ralph Lauren (@ralphlauren)

追蹤者增長量最高的設計師 Top 10
1. Chanel (@chanelofficial): Gained 9.6 million followers
2. Gucci (@gucci): Gained 8.1 million followers
3. Louis Vuitton (@louisvuitton): Gained 7 million followers
4. Dior (@dior): Gained 5.9 million followers
5. Victoria Beckham (@victoriabeckham): Gained 5.7 million followers
6. Supreme (@supremeny): Gained 4.8 million followers
7. Dolce and Gabbana (@dolcegabbana): Gained 4.5 million followers
8. Prada (@prada): Gained 4.3 million followers
9. Calvin Klein (@calvinklein): Gained 3.9 million followers
10. Versace (@versace_official) Gained 3.5 million followers

Stories 觀看量最高的設計師 Top 10
1. Victoria Beckham (@victoriabeckham)
2. Dior (@dior)
3. Dolce and Gabbana (@dolcegabbana)
4. Louis Vuitton (@louisvuitton)
5. Calvin Klein (@calvinklein)
6. Gucci (@gucci)
7. Tommy Hilfiger (@tommyhilfiger)
8. Versace (@versace_official)
9. Chanel (@chanelofficial)
10. Fendi (@fendi)

最後歡迎的模特 Top 10
1. Kendall Jenner (@kendalljenner)
2. Gigi Hadid (@gigihadid)
3. Gisele Bündchen (@gisele)
4. Bella Hadid (@bellahadid)
5. Cara Delevingne (@caradelevingne)
6. Hailey Baldwin (@haileybaldwin)
7. Adriana Lima (@adrianalima)
8. Barbara Palvin (@realbarbarapalvin)
9. Josephine Skriver (@josephineskriver)
10. Emily Ratajkowski (@emrata)