Tommy Hilfiger 談論 Hip-Hop 文化對於品牌設計和發展的影響

美國經典時尚品牌 Tommy Hilfiger 創始人 Tommy Hilfiger，日前接受了著名商業雜志《Businessweek》的專訪，共同探討了品牌的發展曆史和不爲人知的幕後故事。此外，他還講述了自己入行之初所經曆的艱辛，以及 Hip-Hop 文化對于品牌發展的重要影響。下面是我們的節選內容，完整訪談不妨查看《Businessweek》官方網站。

There was a bit of controversy at the time because the classic preppy base abandoned the Tommy brand when it was adopted by the hip-hop community. And when hip-hop moved on to a new trend, you were left hanging.

Look, it fueled a lot of growth, but it took us away from our roots. We came back to our roots 10 years ago; that’s when our business started to really stabilize and grow again. When people ask me advice, I say stick to who you are. Stick to your guns. There is an image and attitude to most brands and that’s really important. I like to stick to my heritage and not chase trends and at that point we were chasing trends. Chasing trends was easy but it was dangerous. It’s more important to me now to be consistent.