Hedi Slimane

Making his highly publicized relocation from Dior, designer Hedi Slimane took the helm of the ready-to-wear label that is now known as Saint Laurent Paris in 2012. Rejuvenating popular perception of storied fashion house Yves Saint Laurent, Slimane kept Parisian chic at the centre of the label, marrying this approach with a distinct rocker feel that is often characterized by the signature ‘Slimane skinny’ facade. Slimane has effectively positioned the brand to coexist with contemporary consumers while upholding the message on which the brand was founded in 1961. Through the year 2013, Slimane deflated the concerns of global critics, pushing forward with a refined vision for Saint Laurent, and continuing to cement his reputation as a highly regarded designer with laser-like focus and precision.