Behind the HYPE: How sacai Became a Modern Fashion Staple
Fashion

Behind the HYPE: How sacai Became a Modern Fashion Staple

HYPEBEAST investigates how Chitose Abe turned a fashion secret into an industry mainstay.
By /
16,290 Hypes   7 Comments
Behind the HYPE: How fragment design Revolutionized Modern-Day Collaborations
Fashion 

Behind the HYPE: How fragment design Revolutionized Modern-Day Collaborations

Hiroshi Fujiwara has built a successful streetwear brand, despite never releasing its own products.
By /
23,135 Hypes   5 Comments
Behind the HYPE: How ‘GTA V’ Became One of the Most Influential Video Games Ever
Gaming

Behind the HYPE: How ‘GTA V’ Became One of the Most Influential Video Games Ever

Looking back at how the game went from overnight success and instant controversy to being tapped by the biggest names in rap and streetwear.
By /
13,020 Hypes   12 Comments
Behind the HYPE: How Futura’s 'Pointman' Became a Global Phenomenon
Art

Behind the HYPE: How Futura’s 'Pointman' Became a Global Phenomenon

Exploring the character’s graffiti origins and its seismic success in art and beyond.
By /
12,903 Hypes   7 Comments
Behind the HYPE: Why the Porsche 911 Is the Quintessential Sports Car
Automotive

Behind the HYPE: Why the Porsche 911 Is the Quintessential Sports Car

Rear engined, lightweight, and forever appreciating in price. What’s not to love?
By /
21,577 Hypes   3 Comments
Behind the HYPE: OnePlus and Hasselblad are Driving Innovation in Mobile Photography
Tech & Gadgets 

Behind the HYPE: OnePlus and Hasselblad are Driving Innovation in Mobile Photography

Presented by OnePlus
Bringing the complexity of Hasselblad’s imaging technology into a smartphone.
Presented by OnePlus /
4,753 Hypes   4 Comments
Behind the HYPE: Pokémon TCG Exploded in 2020. This Is How It Happened

Behind the HYPE: Pokémon TCG Exploded in 2020. This Is How It Happened

High-publicity Charizard and Blastoise card sales are just part of the story.
By /
17,851 Hypes   8 Comments
Behind the HYPE: Why Patek Philippe’s Nautilus Met an Untimely Demise
Watches

Behind the HYPE: Why Patek Philippe’s Nautilus Met an Untimely Demise

The Patek Philippe 5711 is dead, long live the Nautilus.
By /
20,537 Hypes   6 Comments
Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon
Fashion

Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon

From Coco Chanel to Dapper Dan to Kanye West, the LV monogram owes its hype to a little help from high-profile friends.
By /
26,878 Hypes   17 Comments
Behind the HYPE: How 'League of Legends' League Championship Series Redefined Esports
Gaming

Behind the HYPE: How 'League of Legends' League Championship Series Redefined Esports

Presented by Riot Games
Infiltrating fashion and music as a cultural phenomenon seeping into every corner of the world today.
Presented by Riot Games /
4,099 Hypes   1 Comments
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