LOEWE 正式推出 2024 早春系列形象廣告
麥教授 Maggie Smith 驚喜現身。
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LOEWE 正式推出 2024 早春系列形象廣告,此次找來攝影師 Juergen Teller 以雙重拍攝手法,特寫每位人物及身上服飾,妝點與眾不同的個性與態度。
本季由品牌創意總監 Jonathan Anderson 與攝影師 Juergen Teller 的創意交融打造,邀請 Greta Lee、Maggie Smith、Dakota Fanning,演員 Mike Faist、Josh O’Connor、藝術家 Rachel Jones、名模孫菲菲以及 LOEWE 全球品牌大使 Taeyong 出演 ,陣容十分強大。
模特們置身紅磚牆、木板露台、剝落的牆面、角落裡的椅子、抽乾的水池等日常生活場景,面無表情地直視鏡頭,手提 Puzzle、Puzzle Edge、Puzzle Fold、Squeeze、Pebble、Paseo 及 Fold 等 LOEWE 經典包款;此次還曝光品牌與京都 Suna Fujita 陶瓷工作室合作的特別版 Puzzle Fold 托特包。
Juergen Teller 用率性不花俏的鏡頭,呈現缺陷才是終極完美;模特們身穿精簡針織、牛仔褲、牛仔上衣、半身裙、羊毛大衣及皮衣等 2024 早春系列單品,重新演繹這些經典裝扮的線條比例,帶出扭曲現實的意味;本次廣告的拍攝以 LOEWE 尊崇的工藝傳統為主軸,加上後設圖像手法,將照片撕破再拼貼於白色背景,略帶點雕塑感,以此突顯品牌重視材質的特色。
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