《HYPEBEAST Magazine》第 16 期: The Projection Issue 正式上架
由街頭藝術大師 KAWS 操刀設計封面和封套!
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品牌形象的塑造既是商業活動也是一門藝術,在《HYPEBEAST Magazine》第 16 期「The Projection Issue」中,我們將專注於品牌塑造的漫長過程,追溯街頭創意領域的成功案例,同時展望更為成熟和成功的未來市場。
本期封面由街頭藝術傳奇 KAWS 操刀設計,除了招牌波普藝術創作之外,更特別設計了一個刻有「XX」鏤空細節的封套,讓雜誌搖身變為「收藏品」。與此同時,他也向我們分享了自己是如何建立起「KAWS」這個集藝術、文化和時尚於一體的商業帝國。
這一期中我們還為大家帶來 Cav Empt 聯合創始人 Toby Feltwell 的專題訪問,由他親自解讀 C.E 的品牌精神,以及品牌在當代街頭領域獨一無二的地位。除此之外,新銳設計師 Nasir Mazhar 也同我們分享了同名品牌的創意靈感,以及品牌在街頭和時尚之間的取捨。成功創造一個新品牌固然很難,如何在保留一個經典品牌精髓的同時,賦予其新的靈魂則顯得難上加難,對此 Dior Homme 創意總監 Kris Van Assche 很有發言權。
品牌塑造不只體現在時尚設計之上,空間的營造也很重要,為此我們還請到 No Vacancy Inn 的 Tremaine Emory 和 Acyde Odunlami;Wonderwall 主腦片山正通(Masamichi Katayama);以及致力於「人體形象」營造的刺青藝術家 Thomas Hooper 分享心得。
《HYPEBEAST Magazine》第 16 期: The Projection Issue 現已正式上架,售價為 $15 美元,有興趣的朋友,可點擊這裡選購最新產品。