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Rhuigi Villaseñor
Creative Director of RHUDE
Joyce Kim/HYPEBEAST

Profile
2020 Hypes Score
304,727
Discipline
Fashion
Nationality
American
Honors

Achievement

It’s no secret that superstar athletes and celebs are big fans of Los Angeles brand Rhude. Founded by designer Rhuigi Villasenor, Rhude is essentially a polished reflection of LA street style. There’s a preppy element to the clothing which is also elevated with vintage flair and sportswear references.

For 2020, Villasenor made some key upgrades to the brand with the release of his own high-top basketball sneakers. They come in an array of hues and are carefully distressed for a well-worn look. Additionally, Rhude was tapped by CLOT for a printed capsule consisting of cozy joggers, sweats and tees. PUMA, a recurring collaborator with RHUDE, gave Villasenor the opportunity to work with basketball star Kyle Kuzma for some contemporary takes of the pro’s signature shoe.