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Motofumi “Poggy” Kogi
Creative Director and Designer
Akiharu Ichikawa/Hypebeast

2020 Hypes Score
Fashion , Retail


Motofumi Kogi, better known to most as simply Poggy, has been a long-time fixture in Japan’s streetwear and fashion scene. He’s a cultural ambassador of sorts in Tokyo’s retail, food and art communities, and is also a favorite subject amongst street style photographers during fashion week presentations. He also has a self-titled project under the moniker POGGYTHEMAN. He’s released collaborative products under the name and has been tapped as a brand representative for other companies as well. Most recently, you can catch Poggy play host for HYPEBEAST Japan’s INVITE ONLY video series where the culture icon visits shops, restaurants and events to show viewers the latest trends in and around Tokyo.

Poggy got extremely busy in 2020 with numerous projects, the main one being 2G (co-run by Medicom Toy, NANZUKA and Daytona International) which deals with toys, fashion and art inside Tokyo’s Shibuya Parco. Tapping the art world, Poggy also connected with artists Daniel Arsham and Hajime Sorayama for a capsule of garments and artworks that were sold at this new gallery and concept space where Poggy is the fashion curator. 2G also carried other items involving the style aficionado, including his very own “P-ROOM THE WORLD” series. For “P-ROOM,” names such as Futura Laboratories and James Jarvis got involved for a series of clothing releases. Alongside in Isetan department store, POGGY’S BOX led a shop-in-shop project where he recruited brands such as NEEDLES, TAKAHIROMIYASHITA TheSoloist. and Maison Mihara Yasuhiro for some exclusive products.

Aside from his art and clothing projects, Poggy also opened a bar in partnership with LDH KITCHEN called SNACK YARO POGGY. The space is an homage to iconic ’70s Japanese film Torakku Yarō (Truck Guys) where the culture of Dekotora — a movement centered around extravagantly decorated trucks — is the main inspiration. Truck parts decorated with neon lights, ornate paint patterns and even golden sheets of metal are on display. And finally, Poggy also serves as an adviser for influential fashion label United Arrows & Sons.