Air Jordan 4 “What The”

Release Date

November 23, 2019 (US)

Price

200 USD

Color

White

Description

It’s been three full decades since Michael Jordan laced up the first pair of Air Jordan 4s in 1989, so Jordan Brand is throwing the iconic silhouette a 30th anniversary celebration with this “What The” makeup. Combining signature details from a quartet of OG AJ4 colorways — “Fire Red,” “White Cement,” “Bred” and “Military Blue,” the “What The” is a potent but not overpowering homage to Air Jordan history. This amalgamation of fresh and familiar is achieved by blending classic Jordan colorblocking sensibilities with a bold new twist.

Calling upon a mismatched style, these AJ4s spread each OG colorway’s accents around their netting, wings, plastic heel piece, tongue and collar in equal fashion. This makes for a look that’s very much the sum of its parts, one that’s much more subtle than expected from a “What The” release. A crisp white leather base provides an unobtrusive middle ground for the vibrant accents to have their shine. From a branding standpoint, both heels feature a classic Nike Air hit on the back, and a signature Jumpman fabric patch on the tongue.

Although it’s somewhat hidden, the shoe’s most unique detail arrives on the lace tips: each features a series of numbers that’s, in fact, an original Air Jordan 4 product code from 30 years ago. Insoles with inversed Nike Air logos complete the look.

The Air Jordan 4 “What The” is slated to make its official arrival on Nike SNKRS November 23. The retail price is set at an even $200 USD.

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