I Love Ugly Reworks Athletic Staples for the Spring Season
Combining patterns, prints, contemporary design cues and vintage styling elements.
I Love Ugly are back again to offer up a spring-themed lineup combining two separate capsule collections into one. Carefully curated for the I Love Ugly creative psychographic, the range reintroduces its esteemed dark floral print on the Frankie Short, Rocco Jacket and Zespy Pant with the original pattern first making its rounds back in 2011. The streetwear mainstay also reimagines contemporary sportswear, integrating such items as hoodies, caps, baseball-style jerseys, a track jacket and soccer kit alongside a slew of other casual staples. Graphic prints also take center stage as phrases, animated imagery, stripes and check prints all find their way into the seasonal offering. The collection is available now through the label’s online store as well as at participating stockists.
