Kodak and Benny Gold Collaborate on a Video Lookbook Shot on Super 8 Film

For its Fall/Winter 2016 collection, Benny Gold collaborated with Kodak on a video lookbook shot on the imaging companies new Super 8 film. Part of Kodak’s analog filmmaking revival initiative, Benny Gold’s latest lookbook was shot by Jordan Holland on Vision3 7203|50d recalling the nostalgic feeling found in home movies. In the video the San Fransisco-based label’s latest timeless apparel collection is highlighted in the fuzzy haze of Idaho. Checkout the video above and let us know what you think about the unexpected collaboration.