A Random Video About a Skateboarding Sushi Chef

You’ll never guess what it’s advertising…

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Japan is known for their slightly skewed sense of humor, and this is a perfect example of it. The premise is of a meticulous sushi master, unsatisfied with the quality of his results. Keen on appeasement, his apprentice, played by Japanese pro skater Matsuo Hiroyuki, ventures out with his skateboard, landing tricks like a pro on his “custom” setup – a deck with a kitchen grater retrofitted to the underside. The chef then transitions from “grating” rails to Japanese daikon radishes, much to the enjoyment of his sushi master and the fine texture of his new ingredient. The video closes with the context of the video for Bank Time in Circle K convenience stores – “if only your ATM banking service could be this ‘smooth.’”

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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