'T Magazine' Looks at "The Agony and the Ecstasy of Kanye West"

Kanye West’s evolution as a fashion designer — from his Fendi internship to his upcoming Yeezy

By
Fashion
21,703 Hypes 0 Comments

Kanye West’s evolution as a fashion designer — from his Fendi internship to his upcoming Yeezy Season 1 collection alongside adidas Originals — has been well documented, but, in perhaps the best exploration of his design prowess yet, Jon Caramanica has composed a lengthy piece for T Magazine entitled “The Agony and the Ecstasy of Kanye West.” Accompanied by a Juergon Teller-led shoot and corresponding behind-the-scenes video, the article takes a look back at the success of February’s Yeezy Season 1 presentation at New York Fashion Week — the debut of the collaborative military surplus-esque endeavor — and examines his struggles and successes in the fashion world while outlining his ultimate ambition as a designer: to be “a mainstream innovator, a translator of tomorrow’s ideas for today.” Caramanica even delves into “West’s newly mellowed self” and how it’s manifested itself in the likes of “Only One” and “FourFiveSeconds.”

An excerpt of the article appears below while the entirety of the piece can be read over at the T Magazine website.

To West, his struggle was at root one against skepticism and prejudice. Because while it might be argued that his celebrity allowed for a line-skipping of sorts, he feels it was more frequently an obstacle (a sentiment that is perhaps not surprising from the man who has likened celebrities’ fight for privacy to the civil rights movement). “Fame is often looked down upon in the design world, so it’s actually been something I had to overcome,” he wrote on Twitter when Fern Mallis, the creator of New York Fashion Week, told The New York Post that she was “kind of over Kanye”: “I mean, I’m not a fan of his music, and the attitude and the agenda are not my style.”

In West’s telling, he’s had to howl because fashion people weren’t listening, and he needed their ear. “I one hundred percent had to scream,” he said. “I tried it every other way.”

In fact, he had: He’d previously made inroads via collaborations with Louis Vuitton and Nike (limited-edition sneakers), as well as with A.P.C. (two small collections that included jeans, T-shirts and sweatshirts). He also, in 2011 and 2012, presented two women’s ready-to-wear collections that were pilloried for their amateurism. But those were arguably ideas born of the old Kanye, the one for whom luxury and exclusivity were the ultimate goals. New Kanye wants everyone to have a taste of luxury, but without the hefty price tag. He aspires to bring forward-thinking clothes to the masses. Clearly fast fashion has been done — and successfully, if not always ethically — by retailers like Zara and H&M. But West wants to design what might be called fast high fashion: clothes that are truly avant-garde in their design, made from the finest materials, and that would arrive with lightning-quick speed in stores where they could be bought by the public at affordable prices. The Adidas deal is one step — his contract guarantees him a retail location, he said, and stores have begun placing orders — toward a future he’s still working out.

Read Full Article

What to Read Next

Hanon x Reebok Ventilator
Footwear

Hanon x Reebok Ventilator

Aberdeen-based sneaker retailer Hanon is offering up its own take on the Reebok Ventilator in

Streetsnaps: Lucky Blue Smith
Fashion

Streetsnaps: Lucky Blue Smith

Location: Shanghai, China

Action Bronson's Music Manifests Itself as Octopus Shawarma With Chef Michael Voltaggio
Food & Beverage

Action Bronson's Music Manifests Itself as Octopus Shawarma With Chef Michael Voltaggio

Action Bronson is known for his passion in the kitchen almost as much as he is known for his


For Your Musically Superior Wine Drinker, The Toro y Moi Bottle
Music 

For Your Musically Superior Wine Drinker, The Toro y Moi Bottle

The wine company, Frequency has their music game on point. They recently started an artist series

ASICS 2015 Spring/Summer GEL-Lyte V JD Sports Exclusives
Footwear

ASICS 2015 Spring/Summer GEL-Lyte V JD Sports Exclusives

For its latest set of exclusives, the UK’s JD Sports has linked up with ASICS to offer GEL-Lyte V

Flying Lotus Interviews Kendrick Lamar on BBC Radio 1
Music

Flying Lotus Interviews Kendrick Lamar on BBC Radio 1

Flying Lotus welcomed a very special guest to his weekly BBC Radio 1 show, Residency, last night.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.