'FHM' and 'Zoo' Print and Digital Editions to Be Suspended
The publications have seen a sales decrease of over 90%.
The decline in “lad culture,” equivalent to “frat boy nation” in the U.S., and an audience now resorting to social and mobile means of information have resulted in magazines FHM and Zoo to suspend its publications, according to an announcement by parent media company Bauer Media. The print versions and digital editions of both publications will cease to trade due to a steady decrease in sales — FHM from its peak in 2000 sold 700,000 copies to 67,000 in the first 6 months of 2015, and Zoo from 260,000 in 2005 down to 24,000 this year as well. Publisher chairman Gareth Cherriman said in a statement: “I would like to thank our advertisers and retailers who have supported the brands and I’m sure that everyone who has worked on FHM and Zoo over the years will be sorry to hear this news.”
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