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While sneaker reselling is an activity often looked down upon, it’s definitely become more and more pervasive over time. With a new hyped sneaker popping up every few weeks, many of them end up finding themselves on the auction block or at resellers for multiples of its retail price. The deed has definitely become a full-fledged phenomenon, with many people dedicating their careers to it. Founder of sneaker-reselling data site Campless Josh Luber takes this topic to TED and compares the Air Jordan 3 “Black/Cement” to the hyped releases of new iPhones. Delving into the “stock market” of sneakers, take a look at the video above and learn more.