Havas and Universal Music Launch Global Music Data Alliance to Create New Revenue Streams in Music

It’s no secret, the music business has been on decline. Budgets have been cut, record sales are

By
Music 
54 Hypes 0 Comments

It’s no secret, the music business has been on decline. Budgets have been cut, record sales are down, and music and video streaming services, like YouTube and Spotify are now obstacles record labels must work around and it’s certainly been an uphill battle to say the least. But the good news is, that may all soon change. Two days ago, AdAge a new partnership was formed between Universal Music Group and Havas – a Parisian-based company that are supposedly experts on consumer behaviour. Together, they plan on utilizing data scientists and algorithm experts to expand branding and new ways of generating revenue through music. In the article, Lucian Grainge, chairman and CEO of Universal Music stated:

“We want to continue to find new revenue and marketing opportunities for all of our artists by …supercharging our efforts to realize previously untapped revenues from consumer brands and other new business partners.”

This is good news for the music industry for sure, but is there anything that can be done in music industry that hasn’t been done already? Only time will tell, leave thoughts below.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Nike 2015 Black History Month Collection
Footwear

Nike 2015 Black History Month Collection

Sport is undoubtedly a fantastic platform to both inspire and encourage social change and with that

mophie Juice Pack Air & Juice Pack Plus Charger Cases for iPhone 6
Tech

mophie Juice Pack Air & Juice Pack Plus Charger Cases for iPhone 6

Juice Pack enthusiasts will soon be able to charge their new iPhones anywhere thanks to mophie’s

adidas Originals Superstar Vintage Deluxe Pack
Footwear

adidas Originals Superstar Vintage Deluxe Pack

Following the release of its stylish January 2015 lookbook, adidas Originals has officially


Land Rover Launches Limited Edition Trio of Defenders for its Last Year of Production
Automotive

Land Rover Launches Limited Edition Trio of Defenders for its Last Year of Production

With the current Defender in its final year of production, Land Rover is bidding adieu to its

Naturel's Conscious Push Towards Fine Art

Naturel's Conscious Push Towards Fine Art

Naturel discusses the need for a push towards fine art and the modernization of artistic concepts.

Samsung Joins Forces with Yves Behar to Design the SW9 Ultra-HD TV
Tech

Samsung Joins Forces with Yves Behar to Design the SW9 Ultra-HD TV

Samsung recently unveiled its SW9 Ultra-HD TV at the 2015 CES global consumer electronics and

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We noticed you are using an ad-blocker

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.