adidas Originals Design Director Brian Foresta Discusses the SL Loop Runner

By no stretch of the imagination, adidas Originals has hit a certain stride over the past year, and

By
Footwear Fashion
5,978 Hypes 0 Comments

By no stretch of the imagination, adidas Originals has hit a certain stride over the past year, and you can choose between the ZX Flux, Stan Smith re-release or even the apparel collection for evidence. Design Director Brian Forestra was cognizant of the brand’s recent history going into the design of the SL Loop Runner, the latest hit from the three stripes’ design camp. Interestingly enough, those iconic three stripes became the centerpiece feature for the otherwise minimalist runner – which is a design descendant of the complexly paneled SL ‘72 runner. Forestra spoke to writer Zack Schlemmer about the creative process in creating the SL Loop Runner, giving audiences a detailed account of just how his team created the ideal summer chiller. Check out an excerpt below and head over here to read the full transcript.

The SL Loop’s most notable design characteristic is obviously the unique tear-away stripe “loops”. It’s really a great idea, and works so well as a play on the three stripes. It’s one of those things that‘s surprising that it hasn’t been done before. Can you talk about how you came up with the idea for those?

When I was working on the shoe with my team, we were talking about, “How do you deconstruct the shoe as much as possible?” I’ve always felt like adi’s been fantastic in its simplicity, as a brand. Whether it’s the Stan Smith or the Superstar, we’re always really good at just simple, clean footwear. So we were pressing this idea of, basically, how you subtract details from the shoe, but still keep its essence there, and this whole idea of looping something back on the stripes. Then it also inspired the heel tab and the pull-tab on the top. So the stripe detail was the beginning of it, but then we took it to a full 360°, developing the details on the shoe. They’re (the heel tab and pull tab) also ultimately where the name came from.

Read Full Article

What to Read Next

Liberty Art Fabrics x Vans 2014 Fall Collection
Footwear Fashion

Liberty Art Fabrics x Vans 2014 Fall Collection

London’s Liberty and Vans renew their collaborative relationship, teaming up for the third time to

HYPETRAK TV: Kaytranada – Global Grind
Music

HYPETRAK TV: Kaytranada – Global Grind

Since bursting onto the scene in 2010 with the likes of Kaytra DaMouse and Weather Report, Montreal

Titus Andronicus - Stranded (On My Own)
Music 

Titus Andronicus - Stranded (On My Own)

Titus Andronicus frontman Patrick Stickles took to YouTube yesterday to deliver a nearly two hour


SNEEZE Magazine Issue #22
Fashion

SNEEZE Magazine Issue #22

SNEEZE returns this summer, following up its pre-spring, poster-filled issue with the “Deal With

The Saint Martins Lofts in London
Design

The Saint Martins Lofts in London

The Central Saint Martins College of Art and Design has a seminal position in the legacy of music,

Essentials: Chippa Wilson
Fashion

Essentials: Chippa Wilson

Hailing from the beachside town of Cabarita, Australia, Christopher Wilson aka “Chippa” has

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.