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Diversifying the Portfolio: adidas Invests Heavily Into Lifestyle

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In what was arguably the cherry on the top, Pharrell Williams’ announcement as the latest high-profile adidas endorsee capped off a whirlwind signing spree for adidas. Despite its role as one of the earliest sports brands with a penchant for developi...

adidas Originals by BEDWIN 2014 Spring/Summer Stan Smith

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BEDWIN & THE HEARTBREAKERS continues its partnership with adidas Originals by releasing an artsy iteration of the timeless Stan Smith sneaker. The Japanese label has taken cues from its 2014 Spring/Summer Collection by applying a multicoloured pa...

adidas Originals ZX “Memphis” Pack

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adidas Originals has got a new pack of ZX models inspired by the work of Italian design and architecture collective the Memphis Group. The adidas Originals ZX “Memphis” pack features the ZX 5000, 7000 and 9000, each of which features desi...

adidas Originals Stan Smith “Lemon”

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A little summertime fun comes from adidas in this brand new “Lemon” edition of the Stan Smith. Ditching the tennis silhouette’s typical leather construction, the seasonal release boasts a white canvas upper with an embroidered lemon...

adidas Originals for Journal Standard City Marathon PT Preview

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adidas Originals has teamed up with Japanese fashion label Journal Standard to present an updated look to the City Marathon PT. Updating the classic ’80s runner with fetching green uppers, the shoes feature suede hits at their forefoots, eyesta...

adidas Originals Rivalry Hi True Blue/Electric Yellow

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First released in 1986, adidas Originals is back with two exciting new colorways for the Rivalry Hi, including true blue and electric yellow. Both versions feature black printed graphic uppers with the classic adidas logo on the heel and a crisp, whi...

adidas Originals EQT Running Support “City” Pack

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adidas Originals presents a new “City” pack for its EQT Running Support silhouette. Featuring either yellow or red tonal composite uppers made of synthetics with suede overlays, the shoes boasts an innovative wrap-around fit thanks to nyl...

adidas Originals 2014 Spring/Summer ZX Flux Base Pack

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Continuing its ZX Flux onslaught, adidas unveils the all-new Base Pack for the spring. Now, you may notice a few models towards the end of the above slideshow that were previously featured – the “Infrared” and “Electric Yellow” – but we also get a lo...

adidas Originals by Jeremy Scott Mesh Wings 2.0 Electric

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As part of its 2014 spring/summer offerings, adidas Originals by Jeremy Scott presents a bold iteration to the Scott Mesh Wings 2.0. Outfitted in a dashing electric lime colorway, the sneakers feature a synthetic mesh upper while its lace-up closure...

adidas Originals and Pharrell Announce Partnership

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Recently, Pharrell took to the GRAMMYs wearing his much-discussed Buffalo Hat and a custom adidas Originals track jacket, while also wearing an all-red pair of adidas sneakers during his performance of “Happy” at the Oscars. Since then, t...