Levi’s® #Equipped 2014 Spring/Summer “No Ordinary Day” Editorial

A day off presents the modern pioneer with thousands of spare individual moments; each one a frontier, a yet unexplored opportunity. There’s a lot to accomplish in one day, but he’s up for the challenge and dressed for the occasion. Today, he commands these frontiers, aligning each dot to forge his own path through a big city like this. He’s a man full of ideas, connections and limitless creativity – even on weekends. There are sights to see, people to meet and always, important things to revisit. Whether it’s grabbing coffee on Lafayette, shopping on Canal Street, braving the crowds of Broadway or flagging down a taxi at Times Square, he stays #equipped with timeless Levi’s® garments – iconic pieces for modern frontiers. To get #equipped with the 501® Jean, 511™ Slim Fit Jeans or the Trucker Jacket, visit Levi.com.