Last year saw the release of a short documentary titled INFLUENCERS: How Trends & Creativity Become Contagious. The work highlighted the whole notion of trends and how they gain traction, and eventually come to integrate themselves into the very fabric of everyday society. The movement has gone more in-depth as Steve Stoute becomes the first to speak in a greater light. As CEO and founder of brand management firm Translation, he has provided guidance for many icons such as Jay-Z, Gwen Stefani, LeBron James and Justin Timberlake among others. The concept of artists and brands as successful collaborators is a central theme to his video.