TRAJECTORY: HUF – Part 2

The Berrics continues its new series profiling upstart brands who popped up during the early

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The Berrics continues its new series profiling upstart brands who popped up during the early 90′s and have grown to become household names. The series takes a look at the founders behind the brands you know and love, and unearths their stories, and how they got their start in the industry. A follow up to Part 1, Part 2 continues following the successful of HUF and its founder Keith Hufnagel with some insight into the design team. Enjoy!

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