In 2017, Brendon Babenzien continued to leverage his label Noah to convey messages that extend well beyond the borders of traditional fashion—centralizing its focus on various politically-charged affairs. The brand had many sartorial successes, including the launch of NOAH CLUBHOUSE in Tokyo’s trendy Harajuku district and dropping its ‘80s-influenced Fall 2017 collection. Meanwhile, the NYC-based label addressed many of the world’s more pressing matters in a manner easily accessible to today’s impressionable youth. From releasing “Human Rights” items and “Climate Change is Real” T-shirts to unveiling environmental activist merchandise and shark preservation shirts, Babenzien remains keen to use his Noah imprint as a vehicle to implement positive change.