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In celebration of the success of bulletproof jean makers Iron Heart, New York retailer Self Edge has transformed its Orchard Street location into an Iron Heart-only pop-up store. Showcasing the entire collection from the brand’s flagship store, the pop-up store will carry a diverse collection of jeans, shirts, pants, loopwheeled T-shirts, sweaters, outerwear and accessories. To celebrate the pop-up, Self Edge hosted a party on Saturday, October 20 with the Iron Heart crews from Japan and the UK as well Shinichi Haraki, the man at the helm of Iron Heart. Drinks were on hand as friends and family got a chance to appreciate Iron Heart’s full range, one rarely seen in the States. Additionally, a three-part collaborative collection will be made available at all three Self Edge stores consisting of a loopwheeled T-shirt, a pair of 634s jeans made of SEXIHXLSXA13 23oz denim, and the Final Denim Jacket made of 23oz selvedge indigo denim. The pop-up shop will be up and running until October 31 while the collaborative collection can be found in-store and online while quantities last.
Photography: John Ong/HYPEBEAST