HYPEBEAST 於 2005 年成立，為結合實體與線上流行資訊的新媒體，在時尚文化領域中扮演著突破性的推動角色。從街頭文化到高端時裝，編輯團隊更涉足至藝術、設計、科技、音樂、電影等範疇。
作為潮流文化愛好者的人氣媒體品牌，HYPEBEAST 致力為大眾帶來具前瞻性、可靠的潮流資訊。除了每日最快、最新的時尚新知，編輯部及製作團隊更通過不同媒介、社交網絡以及實體雜誌 HYPEBEAST Magazine，縱觀全球時尚潮流發展，深入剖析與探討；同時帶來別具風格的視覺影像、獨特新聞故事，甚至進行跨界別合作企劃，在業界發揮強大影響力。
HYPEBEAST 同時帶來擁有超過 200 個精選品牌的購物平台 HBX，為時尚潮流愛好者提供服飾、鞋履、印刷品、科技小物等單品，致力發掘並推廣富故事性的新晉品牌，無論是設計理念還是商品質量，都是潮流創意的先鋒代表。
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HYPEBEAST Engagement Policy
Hypebeast values its relationships with all our consumers worldwide and those we collaborate with to bring you exciting content on a daily basis. We also take very seriously matters involving cyber-security so we can continue to protect you, our collaborators and our brand. With that in mind, it is very important to note that we do not engage in the practice of solicitation or phishing. Any correspondence to you from our company should have an official email address ending in either @hypebeast.com or @101medialab.com. Any emails you receive without these designations from persons claiming to be an employee, representative or partner of Hypebeast Hong Kong Limited and/or Hypebeast Ltd. are fraudulent and very likely being used in furtherance of a scam to obtain your personal information, or even in some cases, your money. We are committed to fully investigating and taking aggressive legal action against any person or persons posing as an employee of our company or misrepresenting themselves as a partner of ours to deceive you. This includes pursuing criminal charges against such people. If you are the recipient of any such email, please report it to us immediately. We appreciate your help in making sure that Hypebeast remains a safe digital environment for all to enjoy.