Dior's Summer 2024 Campaign Smiles With Glee
Celebrating Kim Jones’ five-year anniversary.
English designer Kim Jones is celebrating five years at Dior, revamping the French fashion House with dream-like escapes. Ahead of his return to Paris Fashion Week, Jones commands the milestone with a spirited Summer 2024 campaign.
Dior’s Summer 2024 campaign honors the designer’s creative pursuits, merging his high-class couture with extravagant tailoring and joyful imagery. The campaign is guided by a mirage of vibrant hues, backdropping iconic Dior looks synonymous with Jones’ design language. Dior enters fantastical realms, beginning the campaign with elegant tweed overcoats, refined baseball jackets, and pleated trousers.
Printed tees promote Jones’ cool-boy inspirations, while textured suiting and neon-colored polo shirts complement the collection’s neutral palette. Quilted leather is the name of the game for Summer 2024, debuted across chunky sneakers and platformed loafers with silver hardware.
Take a closer look at Dior’s Summer 2024 campaign in the gallery above.
