Harry Styles Invests in UK Fashion Label S.S. Daley

“Harry and I have a shared vision for the future of S.S. Daley and we look forward to this new chapter together,” said the designer.

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Just after the final carousel at S.S. Daley’s Fall 2024 show in Florence during Pitti Uomo, the British designer (whose full name is Steven Stokey-Daley) made a headline-worthy announcement: Harry Styles has acquired a minority stake in his company.

“Harry and I have a shared vision for the future of S.S. Daley and we look forward to this new chapter together as we focus on brand longevity and scaling the business into a modern British heritage house,” the designer said, per WWD.

Styles is a longtime fan of the brand, and he was first introduced to Daley through his stylist, Harry Lambert. Notably, the Harry’s House singer wore Stokey-Daley’s graduating collection in his music video for “Golden.”

Terms of the deal were not shared; however, the investment will aid the designer in building his direct-to-consumer business and support a “sustainable and long-term expansion,” according to reports. The designer’s collections are presently sold at a number of retailers, including Saks Fifth Avenue, Dover Street Market, Matchesfashion and Bergdorf Goodman, among others.

Stokey-Daley debuted on the London Fashion Week calendar in September 2021, just after receiving his diploma from the University of Westminster. Later that year, the designer was selected as a recepient of the British Fashion Council’s NEWGEN initiative.

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