Dior Announces Lewis Hamilton as Brand Ambassador and Guest Designer of New Lifestyle Capsule

The official lookbook for Hamilton’s guest designed pieces is now available here.

Fashion
4.5K

Lewis Hamilton is a seven-time Formula 1 world champion, but now he can add Dior ambassador and guest designer to his resumé. A long-time friend of the house and creative director Kim Jones, the trailblazing multi-hyphenate comes off his recent British Grand Prix win with a special fashion announcement that names him the French luxury house’s recent menswear ambassador.

Alongside his recent appointment, Hamilton has revealed the full lookbook of the lifestyle capsule collection he has guest designed. Known for his bold styles off the circuit, Hamilton is a fashion icon himself. This collection speaks to his boldness as well as singularity. Kim Jones expands Dior Men’s modern and timeless signature and reinterprets the house codes season after season with a new capsule that is inspired by Hamilton’s own personal style. The upcoming collection is devised as a lifestyle capsule that is a symbiosis of couture and practicality. Functional attire for everyday wear that combines streetwear and outdoor culture with the demands of luxury, the boundary-breaking collection is slated to arrive in stores later this year. Taking on the winter season, the collection features a selection of pattern-centric sweaters, snow jackets and accessories including Dior-branded snowboards. The collection also marks the beginning of new ventures with Hamilton, as he transitions out of Mercedes’ F1 team, a team he has signed with for 11 years, to Ferrari, a new team he will be racing for in 2025.

Lewis Hamilton’s guest designed Dior lifestyle capsule lands in-stores and online on October 17.

Read Full Article

What to Read Next

Dior Reveals First Campaign With Lewis Hamilton
Fashion 

Dior Reveals First Campaign With Lewis Hamilton

Following this summer’s announcement that Hamilton will be the guest designer of a new Dior menswear capsule.

Lewis Hamilton Hits the Slopes With Dior Once Again
Fashion

Lewis Hamilton Hits the Slopes With Dior Once Again

Infusing Japanese skiwear styles with hits of Hamilton’s African heritage.

EssilorLuxottica To Acquire Supreme and Dior Teams Up With Lewis Hamilton in This Week’s Top Fashion News
Fashion 

EssilorLuxottica To Acquire Supreme and Dior Teams Up With Lewis Hamilton in This Week’s Top Fashion News

Stay up to date on the latest industry headlines.


Kim Jones Exited Fendi and 2025 Met Gala Theme Revealed in This Week's Top Fashion News
Fashion 

Kim Jones Exited Fendi and 2025 Met Gala Theme Revealed in This Week's Top Fashion News

Stay up to date on the latest industry trends.

Joshua Schulman Appointed as Burberry CEO
Fashion 

Joshua Schulman Appointed as Burberry CEO

Can the 52-year-old reinvigorate Burberry alongside Daniel Lee?

DIGAWEL Looks Into Clean Styles for FW24
Fashion

DIGAWEL Looks Into Clean Styles for FW24

Inspired by the early days of social media. 

Check Out the Nike Air Max DN “Golden Bullet”
Footwear

Check Out the Nike Air Max DN “Golden Bullet”

Slated for release this fall.

Rema Releases Sophomore Album ’HEIS'
Music

Rema Releases Sophomore Album ’HEIS'

Digging deeper into his love for afrobeats.

Nike’s ACG Izy Is Home for the Holidays
Footwear

Nike’s ACG Izy Is Home for the Holidays

Appearing in a “Black/Limestone” colorway.


Sasquatchfabrix. Layers Influences for FW24
Fashion

Sasquatchfabrix. Layers Influences for FW24

With outerwear leading the charge.

Zacari Is TDE’s Secret Weapon
Music 

Zacari Is TDE’s Secret Weapon

After years of dropping off singles and surfacing in production credits, the spotlight-shunning “lone wolf” is ready to formally introduce himself.

Minions 3 Is Coming to Theaters in June 2027
Entertainment

Minions 3 Is Coming to Theaters in June 2027

As the entire franchise approaches $5 billion USD at the box office.

Above the Clouds Unveils Its Latest ASICS GT-2160
Footwear

Above the Clouds Unveils Its Latest ASICS GT-2160

Drawing inspiration from the Japanese maple tree with its “Cream” and “Chocolate Brown” color composition.

John Summit Makes His Duality-Driven Debut with ‘Comfort in Chaos’
Music 

John Summit Makes His Duality-Driven Debut with ‘Comfort in Chaos’

As he continues to ascend the Everest of EDM, Summit shared more on the real-life inspirations behind his long-awaited debut project – and the one request he has for those listening to it.

More ▾