Dior Enlists BTS' Jimin for Spring 2024 Campaign

The South Korean artist embraces blooming springtime in Kim Jones’ new collection.

Fashion 
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British designer and Dior Creative Director Kim Jones held his Spring/Summer 2024 runway show at Paris Fashion Week in June. The collection celebrates his fifth anniversary at the House, nodding to those who came before him across Dior signatures.

The menswear range is pushed into reality in Dior’s Spring 2024 campaign. BTSJimin heads outside, promoting the collection in alfresco environments. Soft tailoring and elevated knitwear reflect Jimin’s delicate aura, encouraging fluidity and comfort in relaxed silhouettes.

The South Korean artist and House ambassador captures blooming springtime under the sun, wearing Dior-branded sweater vests and pinstriped shirting. Contrast-stitched suiting with pinned ornamentation is paired with sailor-style accessories, portraying black-and-white elegance in form-fitting suits and diamond-shaped pullovers.

Take a closer look at Dior’s Spring 2024 campaign with Jimin in the gallery above.

In case you missed it, JW Anderson and Uniqlo’s FW23 collection is a university dream.

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