Kim Jones Reaffirms His Template for Luxury With Dior SS24

Celebrating his fifth anniversary as the brand’s menswear creative director.

Fashion
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Kim Jones has done it again. The British designer continues to cement himself as one of the greats within the LVMH group, forever known to be a designer that had a hand on evolving the menswear industry. Since his arrival at Dior five years ago, the designer has made his mark with a new creative luxury template that is now ubiquitous across the industry. For Spring/Summer 2024, the collection was a celebration of Jones five years at the house, giving nods to all those that came before him.

Always one to lean to past house motifs dictated by Yves Saint Laurent, Gianfranco Ferré and Marc Bohan, Jones’ SS24 collection references these designers and their iconic Dior signatures. Jones brought the collection to a silver, futuristic box at the École Militaire. Inside the metal box, audiences sat eagerly waiting, unsure what to expect. As the lights dimmed and squares were illuminated, the audiences knew that they were in for a coup de théâtre opening. The wide runway featured metal gray tiles that gave way simultaneously, revealing models ascending in their full looks for the season. In 17 by three long grid of looks, the uniform moment caught audiences by surprise and kept their attention throughout the show.

Staying true to signature silhouettes and tailoring, the collection reproduced the Saddle bag nad vests, while also giving tweed shorts a sporty rendition. The collection felt as if audiences were looking through a kaleidoscope time capsule of Dior designs. Dior oblique patterns adorned overcoats, tweed blazers, loafers and accessories. The pattern was paired with neon accents in long-sleeve polos. The collection speaks to Jones detail to tailoring and ability to combine traditional elegance with formal suiting elements and contemporary, relaxed and movement-focused pieces.

For the finale, models returned to their square spots before descending and ascending once again. Jones takes his fifth year bow, walking the entire stride of the runway to join his models. Watch the runway show below and take a look at some of the backstage images of SS24 above.

In case you missed it, Matthew M Williams redefines contemporary masculine codes with Givenchy SS24.

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