Kim Jones Reaffirms His Template for Luxury With Dior SS24

Celebrating his fifth anniversary as the brand’s menswear creative director.

Fashion
8,721 Hypes 6 Comments

Kim Jones has done it again. The British designer continues to cement himself as one of the greats within the LVMH group, forever known to be a designer that had a hand on evolving the menswear industry. Since his arrival at Dior five years ago, the designer has made his mark with a new creative luxury template that is now ubiquitous across the industry. For Spring/Summer 2024, the collection was a celebration of Jones five years at the house, giving nods to all those that came before him.

Always one to lean to past house motifs dictated by Yves Saint Laurent, Gianfranco Ferré and Marc Bohan, Jones’ SS24 collection references these designers and their iconic Dior signatures. Jones brought the collection to a silver, futuristic box at the École Militaire. Inside the metal box, audiences sat eagerly waiting, unsure what to expect. As the lights dimmed and squares were illuminated, the audiences knew that they were in for a coup de théâtre opening. The wide runway featured metal gray tiles that gave way simultaneously, revealing models ascending in their full looks for the season. In 17 by three long grid of looks, the uniform moment caught audiences by surprise and kept their attention throughout the show.

Staying true to signature silhouettes and tailoring, the collection reproduced the Saddle bag nad vests, while also giving tweed shorts a sporty rendition. The collection felt as if audiences were looking through a kaleidoscope time capsule of Dior designs. Dior oblique patterns adorned overcoats, tweed blazers, loafers and accessories. The pattern was paired with neon accents in long-sleeve polos. The collection speaks to Jones detail to tailoring and ability to combine traditional elegance with formal suiting elements and contemporary, relaxed and movement-focused pieces.

For the finale, models returned to their square spots before descending and ascending once again. Jones takes his fifth year bow, walking the entire stride of the runway to join his models. Watch the runway show below and take a look at some of the backstage images of SS24 above.

In case you missed it, Matthew M Williams redefines contemporary masculine codes with Givenchy SS24.

Read Full Article

What to Read Next

Dior SS25 Continues to See Kim Jones Excel in Tailoring
Fashion

Dior SS25 Continues to See Kim Jones Excel in Tailoring

Inspired by the artwork by South African artist Hylton Nel.

Cav Empt Returns With Dystopian SS24 Collection
Fashion

Cav Empt Returns With Dystopian SS24 Collection

With its first release of the season available now.

Jonathan Anderson Reaffirms Radical Silhouettes Through Opulence for LOEWE SS25
Fashion

Jonathan Anderson Reaffirms Radical Silhouettes Through Opulence for LOEWE SS25

From knitted trousers to metal woven tank tops.


Kim Jones' Dior Winter 2024 Embodies the Beauty of the Male Ballerina
Fashion 

Kim Jones' Dior Winter 2024 Embodies the Beauty of the Male Ballerina

The designer’s first time unveiling men’s couture on the runway.

New 'Mobile Suit Gundam SEED' Movie Coming Soon
Entertainment

New 'Mobile Suit Gundam SEED' Movie Coming Soon

Part of the ‘Mobile Suit Gundam SEED’ Project Ignited.

Pharrell Debuted at Louis Vuitton and Future Named First Lanvin Lab Creative Director in This Week's Top Fashion News
Fashion

Pharrell Debuted at Louis Vuitton and Future Named First Lanvin Lab Creative Director in This Week's Top Fashion News

Stay up to date on the latest industry headlines.

The Corona Premier Clubhouse at Hypegolf Invitational Invited LA’s Finest Golfers Out for a Day of  Birdies and Beers
Golf

The Corona Premier Clubhouse at Hypegolf Invitational Invited LA’s Finest Golfers Out for a Day of Birdies and Beers

Presented by Corona Premier
Corona Premier’s Clubhouse activation brought a refreshing perspective to the tournament format.

COMME des GARÇONS HOMME PLUS SS24 Is a Lesson in Dissection
Fashion

COMME des GARÇONS HOMME PLUS SS24 Is a Lesson in Dissection

Another showing of avant-garde design. 

Jean-Michel Basquiat's Depiction of Pablo Picasso Is Headed to Auction
Art

Jean-Michel Basquiat's Depiction of Pablo Picasso Is Headed to Auction

‘Untitled (Pablo Picasso, 1984)’ is expected to fetch anywhere between £4.5-6M GBP.


TOMBOGO SS24 Binds Futuristic Edge With Utility
Fashion

TOMBOGO SS24 Binds Futuristic Edge With Utility

Marking the brand’s Paris Fashion Week debut. 

Born X Raised Releases Third Collection With LAFC to Celebrate ‘22 MLS Championship
Fashion

Born X Raised Releases Third Collection With LAFC to Celebrate ‘22 MLS Championship

The campaign for the LA-based label’s range of tees and sweatshirts follows player Erik Dueñas from hometown to victory field.

The New Nike Air Huarache Runner Appears With Brown Hues
Footwear

The New Nike Air Huarache Runner Appears With Brown Hues

A fall-ready look for the fresh silhouette.

New Balance Made in UK 991 Gets Treated With "Pacific" Overlays
Footwear

New Balance Made in UK 991 Gets Treated With "Pacific" Overlays

Another clean colorway to add to the silhouette’s summer ‘23 catalog.

Les Benjamins Launches New SS24 Collection, "Kismet Voyage East to West"
Fashion

Les Benjamins Launches New SS24 Collection, "Kismet Voyage East to West"

The collection pays homage to the first Turkish amateur sailor, Sadun Boro.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.