ブランドの世界観が色濃く反映された Vetements による韓国・ソウルでのポップアップに潜入
独自の世界観を演出した会場内では多種多様な〈Vetements〉アイテムたちが登場
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2017年に開催されたロサンゼルスと香港におけるポップアップイベントに続き、今回はDemna Gvasalia(デムナ・ヴァザリア)率いる〈Vetements(ヴェトモン)〉が韓国・ソウルで開催したポップアップイベント内部の様子をお届け。
香港を拠点にアジアで大きな影響力を持つファッションカンパニー「Joyce(ジョイス)」とのチームアップの元に展開される本ポップアップでは、ソウルのある倉庫を舞台に〈Vetements〉らしい独自の世界感を演出。ハシゴやコンテナ、業務用ラックなどが什器に用いられたその会場内では、アイコニックな「DHL」アイテムをはじめ〈Reebok(リーボック)〉とのコラボシューズや〈Tommy Hilfiger(トミー ヒルフィガー)〉のパッチワークシャツ、観光地モチーフのお土産マグネットを再構築したユニークな小物類など、〈Vetements〉らしい多種多様なアイテムの数々が並んだ。まずはその様子を上のフォトギャラリーよりチェックしてみよう。
〈Converse〉の名作にそっくりな〈Vetements〉の新作フットウェアもあわせてご確認を。