Gucci 2024 全新秋冬男裝形象廣告大片正式發布
Sabato De Sarno 上任後為 Gucci 打造的首個時尚男裝系列。
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Gucci 正式推出由品牌創意總監 Sabato De Sarno 親自操刀設計之 2024 全新秋冬男裝形象廣告大片,展示了一幅幅呈現出各種鮮明性格的美好畫面,這是 Sabato 上任後為 Gucci 打造的首個時尚男裝系列。
此次廣告大片由攝影師 David Sims 拍攝,每一個眼神、手勢和語調都有其故事要講述,向人類所展現出的寬廣胸懷及美致敬。拒絕將時尚視為制服,這次形象廣告就像在慶祝每個人都享有恣意詮釋的自由,並邀請大家探索和擁抱真實的自我。
廣告的核心是一群引人注目的模特兒,他們在時尚不停變幻的過去、現在和未來中共存。透過全新時尚男裝,每位模特兒分享了一個獨特的故事,但所有人都被熱情、友誼、恐懼、夢想和回憶的共同線索所聯繫。像 Clément Chabernaud 和 George Barnett 這樣曾在 2000 年代初走過最重要時裝秀的熟悉面孔,如今在這個廣告中與新面孔一同出現,敘述他們的個人故事,呼應人類共同的經歷。
這一系列透過模特兒獨特的視角得以生動呈現,跨越時代揭示了 Sabato De Sarno 對經典衣櫥單品的現代視野。每位模特兒都對自己的造型進行了個人詮釋,展現了他們角色的多樣面貌,使廣告成為一幅充滿自我反思的活力畫布,並慶祝個性之美。
Gucci 2024 全新秋冬男裝系列將於 7 月在全球各專門店盛大上市。
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