Demna Gvasalia
Creative Director of Balenciaga and Head Designer of Vetements
GEOFFROY VAN DER HASSELT/Contributor/Getty

Profile
Discipline
Fashion , Retail
Age
38
Nationality
Georgian
Honors

Achievement
Demna Gvasalia is a Georgian designer currently serving as the Creative Director of Balenciaga and the head designer of Vetements -- two of the most important fashion labels that spearheaded the age of "luxury streetwear.” After leading design teams at Maison Martin Margiela and Louis Vuitton, Gvasalia founded Vetements in 2014, immediately carving out the label's tongue-in-cheek take on fashion and mass culture. The brand has been known for collaborating with “normcore” imprints such as DHL, Umbro, Reebok, Levi’s and more. In 2015, Gvasalia was appointed the Creative Director of Balenciaga, transforming the heritage luxury label into a pioneer of bold logo branding and street-informed designs whose fans include Kanye West and Rihanna. Balenciaga became a principle trendsetter in contemporary fashion with flagship products such as the Triple-S sneaker and the IKEA-inspired tote bags.
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.