Professional skater-turned-designer Alex Olson first broke into the scene armed with two big industry names -- he was the son of skate legend Steve Olson and one of the OG figures in Supreme’s first full-length film 'cherry.' Today, the NYC-based creative has made great strides in the streetwear world on his own accord. In 2014, Alex launched Bianca Chandôn -- a ’70s-inspired fashion label known for its clean, understated quality. Soon after, he started Call Me 917, an imprint dedicated the skateboarding gear. In 2017, both labels have carved out cult status in their respective fashion and skateboarding spheres, and Alex continues to balance the duality of OG skate figures, collaborating with the likes of Nike Skateboarding, Dover Street Market, KNOW WAVE and the like.