Dockers' "Always A Fit" Campaign Embraces a New Uniform

Since 1986, Dockers has continued to build upon its DNA, prioritizing adaptive materials and recreational design accents that offer day-long functionality. Having perfected the timeless appeal of khaki chinos, Dockers wagers that life has its headaches, but your pants shouldn’t be one of them. Powered by the adage, “Always A Fit,” the brand’s seasonal collections continue to evolve alongside contemporary work-life trends, solidifying a universal dress code that traverses sport, street and business. Dockers’ heritage array of tailored chinos, dress shirts and office casual staples deliver a polished, utilitarian take on everyday silhouettes that meet the versatile — and sometimes unpredictable — demands of your day.

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Catering to the prevalence of hybrid work environments and flexible commuter trends, the brand’s seasonal selection of button-up shirts factor in design elements more attuned to your daily utility. The Signature Stain Defender Shirt, cut in a classic fit, incorporates performance technology to repel water while remaining wrinkle-free from the office to drinks. Its relaxed profile offers an airy, breathable fit and a flexible collar. The Original Button Up provides a minimalist, narrow cut in various solid colorways, while the Stretch Oxford perfects the crisp, white shirt with ample stretch properties in the areas that count the most.

Dockers’ chinos have remained a ubiquitous part of the modern wardrobe, but recent adaptations see the brand creating signature styles that cater to sporting. Last year saw the release of the Go Collection, which seamlessly blended a tailored, professional aesthetic with a slew of performance-based features across an array of chinos, joggers, shorts and tops. The Go Airweave Joggers envision the clean-cut simplicity of khaki chinos through a performance lens. Moisture-wicking, four-way stretch and thermoregulating properties make them ideal pants for hitting the green and alternative field sports. These function-forward sensibilities carry over to the brand’s business casual pieces, like the Ultimate Chino — a classic take on the business pant, modernized with Smart 360 Flex™ 4-way stretch and a Flexible Waistband for dynamic mobility during the day. Alternatively, the Jean Cut Pants provide a hybrid-style take on Dockers’ signature chino, available in various cuts — slim fit, slim tapered and straight fit — to achieve the understated look and feel of your favorite pair of denim.

For those lazy weekend getups, there’s the Coaches Shirt — an oversized chambray construction with a laidback drape across the shoulders and chest. Crafted from 100% cotton, it’s the classic go-anywhere, do-anything closet staple that can weather repeated wear. Solid and graphic T-shirts, piqué polos and button-up styles like the Ultimate Shirt offer a dependable rotation of minimalist items to layer throughout the season. And meticulous detailing, like a shorter shirt hem and sleeves, ensures wearers can casually throw over a crewneck tee or refine by tucking in. Across these styles, putting together a sporty ensemble or a dignified work ensemble is simplified from head to toe — wherever the day takes you.

See Dockers’ seasonal essentials in action in the galleries above, and visit the brand’s website to shop the latest arrivals.