Apple Takes Shots at Android With New iPhone "Hardware & Software" Ad

Apple throws shade Android’s way.

By
Tech
26,217 Hypes 0 Comments

Apple and Android are stuck on opposite sides of a philosophical chasm. Android’s open platform encourages manufacturers to create multiple versions of its software for different consumers, while Apple maintains full control of its entire mobile platform, allowing virtually no input from outside parties. Android devotees have always been quick to criticize Apple’s closed system, and now it seems Apple is striking back with a new ad that proudly declares the benefits of keeping hardware and software all under one roof. In the aptly named TV spot “Hardware & Software,” Apple is as straightforward as possible – hardware and software that are specifically made to work together, work better. From its legendary hardware to its iconic software, “All the parts work together as one amazing part.” In the past, Apple has generally stayed away from competitive advertising with its mobile products, focusing more on visually pleasing product demos. The new ad still puts the iPhone front and center, but also finds a way to subtly throw some shade at its rivals in Mountain View as well.

Read Full Article

What to Read Next

Eminem Featuring Gwen Stefani - Kings Never Die
Music

Eminem Featuring Gwen Stefani - Kings Never Die

Eminem drops the second single from the upcoming ‘Southpaw’ soundtrack.

Ed Hardy & Von Dutch Founder Christian Audigier Passes Away at 57
Fashion

Ed Hardy & Von Dutch Founder Christian Audigier Passes Away at 57

The French fashion designer and entrepreneur lost his battle with cancer at the age of 57.

Air Jordan 1.5 "Chicago"
Footwear

Air Jordan 1.5 "Chicago"

Jordan Brand’s long lost prototype is set to hit retail for the first time.


Shura - White Light (Mt. Wolf Remix)
Music 

Shura - White Light (Mt. Wolf Remix)

Released back in early June as Annie Mac’s ‘Hottest Record In The World,’ raising songstress Shura

Eminem featuring Gwen Stefani – Kings Never Die (Official Audio)
Music 

Eminem featuring Gwen Stefani – Kings Never Die (Official Audio)

Coinciding with the release of official soundtrack to the Jake Gyllenhaal-starring boxing drama

HYPEBEAST Forums Reintroduces Monthly Photo Contest
Arts

HYPEBEAST Forums Reintroduces Monthly Photo Contest

Check out the entries from last month’s black-and-white competition.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.