Snowboarding in the Clouds With Stuntman Wildman Adrian Cenni

Swedish brand Happy Socks has turned an improbable idea into a reality. Following on from the label’s optimistic ethos, it has employed the help of stuntman Wildman Adrian Cenni to snowboard through the clouds to promote the feeling of happiness and total human freedom. Hanging from the underside of a helicopter, Cenni carves up the clouds at 6,000 feet while traveling at 80 mph. The final product is a flawless execution of the brand’s overall mission statement and also proves that if there’s no snow, that’s no problem.