Does Kickstarter and Crowdfunding Affect a Label's Branding?

From defining a clear identity to developing a strong retail presence, independent fashion

By
Fashion
302 Hypes 0 Comments

From defining a clear identity to developing a strong retail presence, independent fashion start-ups will encounter a mountain of obstacles in the way of a successful future. Before any of these initiatives are delivered to the doorstep of the marketplace however, a label must first secure the necessary funds that will enable it to bring its ideas to realization. Unfortunately, due to the industry’s recognizably low profit margins, as well as the extreme difficulty in pairing like-minded backers with justifiably stubborn artisans, finding eager investors may be the most challenging task for any emerging designer. As many inventors — not just those within fashion’s realm — face a similar entrance barrier, crowdfunding sites such as Kickstarter provide an international platform that links virtual capitalists to those financially-inept endeavors. Now, although Kickstarter has brought patronage to new heights that promotes awareness while reappropriating liability, we couldn’t help but notice its effect on both a start-up’s image as well as that of an established clothier.

In an economy driven by price, commodity purveyors often find difficulty in differentiating its product or service from its competitors. Branding aids in establishing a narrative for the company that is both visible and understood across all mediums, from social media outlets to major retailers. The goal is to develop an image and voice that is both concise and cohesive, allowing consumers the ability to align their values with a brand of their choosing. Branding methods, in this light, are often as important as the products themselves.

The realm of high fashion, for example, maintains its distance from all things democratic in hopes of perpetuating an aspirational lifestyle — exclusivity, by definition, requires participation to be limited. However, crowdfunding is in itself an act that allows all to join in and get behind the cause. Additionally, when creating a Kickstarter campaign that cries out for financial support, the brand in question has to understand what message is being delivered to its prospective users and how that message will pair with its ethos.

We at HYPEBEAST want to grab your opinion on the matter. As more start-ups are beginning to veer from traditional methods of funding and branding, how does Kickstarter and similarly-democratic crowdfunding campaigns affect a brand’s image? Let us know your thoughts below.

Read Full Article
Poll

Does Kickstarter Affect a Label's Branding?

Sorry, but you have already voted.
Sorry, but this poll has already ended.
  • No
  • Yes
Thank you for your participation.
1 Total Votes

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

555 Users Online

What to Read Next

Li-Ning Wade All City Black/Red
Footwear Fashion

Li-Ning Wade All City Black/Red

The second shoe to come out of Li-Ning’s long-term relationship with Miami Heat superstar Dwayne

Thomas Meyerhoffer Talks About His ISAORA x Meyerhoffer "SURFORWRD" Collection
Fashion

Thomas Meyerhoffer Talks About His ISAORA x Meyerhoffer "SURFORWRD" Collection

In light of today’s unpredictable climate and active lifestyles, it’s always nice to know that a

Engineered Garments 2013 Fall/Winter Collection
Fashion

Engineered Garments 2013 Fall/Winter Collection

Taking into account the tendency for heavy trend swings within the fashion landscape, there is


Wu-Tang Clan - Execution in Autumn
Music

Wu-Tang Clan - Execution in Autumn

Wu-Tang Clan has just released a new track today titled “Execution in Autumn.” Produced by Frank

Bang & Olufsen BeoLab 14 Surround Speakers
Tech

Bang & Olufsen BeoLab 14 Surround Speakers

Long a frontrunner within the high-end audio industry, Danish-based Bang & Olufsen has become

Dead Times - Centuries
Music 

Dead Times - Centuries

The new LA R&B duo Dead Times have a warm sound that resonates rather well in the ear canal.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.