As Beyoncé kicks off the epic European and North American legs of her “The Mrs. Carter Show” world tour, the multitalented pop star has revealed her first commercial for the “Beyoncé as Mrs. Carter in H&M” campaign for Summer 2013. Set to Queen Bey’s new track “Standing On The Sun” and directed by Jonas Akerlund, the beach-set spot – as one might expect – sees Bey and a bevy of dancers handling a choreographed dance number while sporting highlights from this summer’s collection of H&M swimwear and summertime garb. Enjoy the piece above and expect the collection to be available beginning May 2.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
Explore and be inspired by the latest women's fashion news and trends.