DigitalRev TV: Why the Leica M is so Unique

With the rise in popularity of the digital camera, as well as advances in technology and software that make it easy to take quality pictures with little-to-no training, esteemed photography brand Leica has felt the need to issue a video lauding the advantages of using their iconic Leica M. The M model has been around for over 50 years, since its introduction in 1954 with the M3, but the formula has stayed pretty much the same. Nonetheless, the digital M8/M8.2 and M9 remain incredibly well-liked cameras, and this short piece does an excellent job of explaining why.