Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Prodigious lyricist and OFWGKTA rapper Earl Sweatshirt releases the visual treatment to his latest single, “Chum.” The song’s content, simplicity and unconventional style are all advanced through the black & white video, which sees Earl wander throughout back alleys while various visual symbols appear such as flaming shopping carts and frogs. While Earl initially was critical of the YouTube channel VEVO for some apparent confusion regarding the video’s release, ultimately the conflict was resolved. The result is a video that’s a welcome change of pace from typical hip-hop videos that occupy the space today. Take a look at the “Chum” video in its entirety above. The single is currently available for purchase via iTunes.