James Bond & Eddie Cruz
Co-founders of UNDFTD
UNDFTD

Profile
Discipline
Fashion , Retail , Footwear
Nationality
American
Honors

Achievement
Since being founded in 2002, UNDFTD has quickly cemented itself as one of the world’s streetwear heavyweights. The label’s rapid rise to prominence has a lot to do with the clear vision that Co-Founders Eddie Cruz and James Bond have had for the brand since its inception. In 2017, collaborations with BAPE for their fall/winter collection, Vans and Gran Tursimo have all garnered worthy acclaim. Yet it is the label’s work with Nike that has set this year's footwear scene alight. UNDFTD’s collaboration on the Nike Air Max 97, which dropped in both a black and white colorway, created a dynamic and unique silhouette that quickly became one of the most in-demand kicks of the year. Later, the footwear community was shocked to discover a third edition, in the brand's iconic olive/orange combination.
 
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