Fergus Purcell & Sofia Prantera
Co-founders of Aries
Morgan O'Donovan

Profile
Discipline
Fashion
Nationality
British
Honors

Achievement
Since Aries was founded in 2012 by Central Saint Martins graduate Sofia Prantera and Palace-affiliate Fergus Purcell, the label has gone on to make a name for its graphic-heavy collections. 2017 saw the brand continue to build on this legacy, as well as continue to grow. Back in April, the Aries co-founders worked with photographer David Sim to produce “Click to Buy” — a book that looks into the way the label works and how the vast range of influences are brought together. Since then, Aries has released a series of impressive capsules and collections, and has teamed up with Vans for a four-sneaker pack. Ostensibly a womenswear label, Aries’s focus on T-shirts, sweatshirts, and denim have seen it crossover and become a men’s staple.
 
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