Simon and Hannes Hogeman

Founders of Très Bien
  • F Fashion
  • R Retail
Simon and Hannes Hogeman
Bela Borsodi

  • NationalitySwedish
  • AgeUnknown
  • DisciplineFashion and Retail

Ten years ago, brothers Hannes and Simon Hogeman got together with their childhood friends and established Très Bien, a Stockholm-based menswear brand and retailer, to channel their unique aesthetic sensibilities. Très Bien is known for its curated Scandinavian minimalism as well as its user-friendly digital experience, which is a one-stop shop for references to art, music, pop culture and fashion trends. Being one of the first e-retailers to sell high fashion alongside streetwear — carrying brands that range from Maison Martin Margiela to A.P.C., to Been Trill — Très Bien has established itself as a sartorial authority for today’s urban man, not only capturing the modern menswear landscape, but informing it too. In 2014, Très Bien debuted its first in-house ready-to-wear collection, strengthening its often-idiosyncratic style defined by an effortless fusion of high-fashion, classic streetwear and American sportswear.

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