Summary

• For the first time in over six decades, Nutella is introducing a brand-new flavor to its iconic spread lineup: Nutella Peanut
• The new nationwide release doesn't replace the beloved hazelnut base, but rather layers it with a distinctly roasted peanut profile
• To celebrate the launch, Nutella is hosting a free, interactive pop-up event in New York City from May 16–17, featuring games, exclusive prizes, and free samples

Nutella is officially giving fans the combination they’ve been craving for decades. After months of speculation and viral teasers, Ferrero North America has announced the nationwide rollout of Nutella Peanut. Marking the iconic brand's first major flavor innovation in over 60 years, the new release merges the signature smooth taste of the world-famous hazelnut spread with the irresistible richness of roasted peanuts.

While fans have long paired traditional Nutella with peanut butter, this new spread seamlessly blends the two profiles into a single jar. Rather than swapping out the hazelnuts, Nutella Peanut builds upon the classic recipe, layering roasted peanut flavor—and peanut flour—over the brand's unmistakable cocoa and hazelnut base. The result is a creamy, highly spreadable, and plant-based addition that's perfectly tailored for afternoon snacking, sandwiches, and dipping.

"Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible," joked Noah Szporn, Senior Vice President of Spreads at Ferrero North America. "So naturally our next move as a brand was dropping our first new flavor innovation in over 60 years... Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same."

Taking the celebration beyond the grocery aisle, the brand is bringing the launch directly to consumers with a special Nutella Peanut Pop-Up in New York City. Taking place in NoHo at 372 Lafayette Street for one weekend only (May 16–17), the interactive, open-to-the-public event will allow fans to play games, win exclusive personalized keepsakes, and score free Nutella Peanut sandwiches.

Produced at Ferrero's newly opened facility in Franklin Park, Illinois, the highly anticipated spread is ready to become a new pantry staple. Shoppers looking to upgrade their toast can find 13-ounce jars of Nutella Peanut currently rolling out to major retailers nationwide, as well as online via Amazon.

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Summary

• Collaborates with candy brand Chupa Chups to release a limited-edition lollipop inspired by IKEA's signature dish
• Combines the savory notes of Swedish meatballs with the sweet and tart taste of lingonberry jam
• Offers one million units for free at retail locations globally during June 2026 tasting events

IKEA officially confirmed an unusual partnership with Chupa Chups to produce a meatball-flavored lollipop, successfully transitioning a viral April Fool's prank into a physical reality. The limited-edition confectionery item aims to capture the distinct essence of the furniture retailer's iconic Swedish meatball plate by blending deep savory notes with the sharp fruitiness of traditional lingonberry jam.

Producing a massive run of 1 million units, the collaborative team has ensured the lollipops will not be available for retail purchase. The Swedish giant plans to distribute the entire inventory exclusively through in-store tasting events held worldwide throughout June 2026. Select markets — specifically Sweden, Japan, India, Serbia, Croatia, Romania, and Slovenia — are excluded from the rollout. Diners hoping to secure a sample must check their local store schedules to participate in the highly anticipated giveaway.

This unexpected culinary crossover aligns with a broader focus on modern dining habits for the retailer this year. Recent corporate studies indicate that nearly half of global consumers actively identify as having a sweet tooth, while forty percent remain drawn to flavors tied to childhood nostalgia. By reimagining a universally recognized menu item as a handheld sugary treat, both entities are tapping directly into this consumer desire for comforting yet entirely novel flavor experiences.

Chupa Chups approached the collaboration as an opportunity to test its own creative boundaries in the kitchen. Martin Hofling, Global Marketing Manager for the candy company, stated that the brand was immediately intrigued by the challenge of interpreting such a globally established flavor profile. The resulting product serves as a bizarre yet fascinating tribute to the ubiquitous dish, successfully filtering a savory classic through a brightly colored candy lens. Ultimately, the release stands as a prime example of how viral social media moments can dynamically dictate physical product development in real time.

Operating in 32 countries, Ingka Group decided to manifest the gag after witnessing overwhelming curiosity from consumers online. Javier Quiñones, Commercial Manager at Ingka Group, said in a statement, “On 1 April, we invited people to imagine a meatball lollipop. And we couldn’t help but take it one step further – especially after the enthusiastic response. Together with Chupa Chups, we are now bringing a playful take of that idea to life. It is a fun way to celebrate our love of food, and to show that even a simple joke can turn into something real, bringing people in surprising ways.”

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Summary

• Hisashi Udatsu of Nakameguro's Michelin-starred Udatsu Sushi supervises the new HISASHI SUSHI brand
• The restaurant officially opens in Omotesando on April 15, offering both a la carte and course menus
• The dining experience merges traditional Edomae techniques with Tokyo's modern, rhythmic urban sensibilities

Tokyo's culinary landscape is evolving as the HISASHI SUSHI restaurant officially opens its doors in Omotesando, bringing a fresh perspective to traditional dining. Supervised by Hisashi Udatsu, the mastermind behind Nakameguro's renowned Michelin-starred Udatsu Sushi, the new establishment promises to translate the speed and sensitivity of the city into a modern gastronomic experience.

Operating under the conceptual banner of "TOKYO CODE. EDOMAE WISDOM," the brand elevates sushi into a form of "Dynamic Art." Rather than relying on surface-level Japanese aesthetics, the space integrates street sensibilities, luxury aesthetics, and urban momentum. The core of the menu highlights a foundational sense of "rhythm" — balancing stillness and motion within the space, service, and culinary execution to create a sharp, contemporary Tokyo expression. Store manager Tomohiro Yanase notes that the establishment aims to inherit the traditions of its predecessor while cultivating a fresh experience alongside its patrons.

Technical attention to ingredients remains paramount. The foundational shari (sushi rice) utilizes organic rice from Kumamoto, nurtured by the filtered natural waters of Aso. This base is precisely seasoned with vinegar from Kyoto's Iio Jozo, agave powder, and Mataichi salt from Itoshima for an optimal melt-in-the-mouth texture. The flavor profiles are further enhanced by a specialized nikiri glaze made from Itoshima’s Mitsuru soy sauce and house-made salt crafted from fisherman-direct seawater. Offering 23 seats — including 19 counter spots and three standing spaces — the venue provides both a la carte options and course meals for local and international guests.

HISASHI SUSHI officially opens on April 15, with reservations available by phone, OMAKASE, and Tabelog.

HISASHI SUSHI
1F Oracion Aoyama
3-15-16 Kita-Aoyama
Minato-ku, Tokyo 107-0061

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Summary

• Cinemark has released a collectible popcorn bucket shaped like a black fedora for the upcoming Michael Jackson biopic
• The 85-ounce container doubles as a wearable hat, measuring 15 inches wide and 5 inches tall
• Priced at $24.95, the limited-edition item is capped at three per customer on Cinemark's online store

Movie theater merch is officially reaching new heights. Ahead of the highly anticipated Michael Jackson biopic Michael, Cinemark has dropped a collectible popcorn bucket that doubles as a wearable tribute to the King of Pop. Modeled strictly after Jackson's signature black fedora, this limited-edition vessel proves cinema concessions are becoming just as hyped as the blockbuster films they accompany.

Built for both flex and function, the hat holds a massive 85 ounces of popcorn while measuring 15 inches in width and 5 inches in height. Once the snacks are cleared out, the piece transitions into a fully wearable fedora. Cinemark is treating the drop like an exclusive release, capping purchases at a strict maximum of three units per customer for the final-sale item.

Priced at $24.95 USD via Cinemark's official web store, the bucket arrives ahead of the film's nationwide theatrical release on April 24 Starring the late icon's nephew, Jaafar Jackson, the Graham King-produced biopic promises a massive cinematic exploration of the singer's life and legacy. With the drop already live, fans and collectors alike are moving fast to secure this piece of opening-night memorabilia.

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Summary

• Coca-Cola has officially partnered with NIGO's lifestyle brand HUMAN MADE to release a highly collectible, limited-edition 350ml design can
• The collaborative release aims to elevate the everyday beverage into a lifestyle item that is fun to look at and exciting to carry, complete with a special 6-can pack
• The Coca-Cola x HUMAN MADE cans will be available exclusively at FamilyMart locations nationwide across Japan starting April 7, 2026

The worlds of premium streetwear and classic refreshment are officially colliding. The Coca-Cola company has announced a brand-new, highly anticipated collaboration with HUMAN MADE, the celebrated lifestyle brand helmed by legendary creative director NIGO. Dropping this spring, the partnership introduces an exclusive, limited-edition "Coca-Cola" HUMAN MADE design can. The playful release reimagines the iconic beverage packaging, seamlessly turning the everyday drink into a highly sought-after collectible.

Designed to deliver an experience that goes far beyond simply drinking, the collaboration fully embraces HUMAN MADE's signature aesthetic and distinct storytelling prowess. The standard 350ml Coca-Cola can has been beautifully updated with the Japanese label's unmistakable playful motifs, creating a vibrant design that consumers will instantly want to photograph and carry around. For dedicated fans and collectors, a special 6-can pack will also be available, housed in an exclusively designed, collectible custom carrying case.

To celebrate the massive collaboration, special promotional events will be rolling out alongside the nationwide release. Most notably, the FamilyMart Shibuya Park Avenue store in Tokyo will be completely wrapped in a custom collaboration design. Additionally, fans utilizing the "Famipay" app can collect digital stamps with each purchase to enter an exclusive lottery. While some users can win Famima points, the ultimate grand prize is a highly coveted, life-sized "HUMAN MADE Coca-Cola COKE CAN HARIKO." Limited to just 10 lucky winners, the prize is a traditional Japanese papier-mâché doll meticulously handcrafted by artisans to perfectly replicate the limited-edition collaboration can.

The Coca-Cola x HUMAN MADE limited-edition design cans and 6-can packs are officially scheduled to launch on Tuesday, April 7, 2026. The collaborative beverages will be available in limited quantities exclusively at FamilyMart convenience stores across Japan.

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On the evening of March 25, deep into Hong Kong Art Week 2026, THEM GOOD transformed M+'s AGATE restaurant into a living laboratory of creative fiction. Fusing the worlds of art, food, mixology, architecture, and music, the evening brought together five masters of their respective crafts: Chef Edward Lee, architect Otto Ng, artist Eddie Kang, mixologist Halim Kim, and DJ Andrew Bull. The goal wasn't only a collaboration but a "collision" — an experiment where the boundaries between permanent architecture and ephemeral consumption were blurred. The result? A stunning, edible centerpiece co-curated by Lee and Ng, which saw guests enjoy an intricate way to consume a meal.

For Otto Ng of LAAB, this project was about stepping out of the "large-scale" comfort zone. While he usually designs entire restaurants, this time he shrunk his focus to the palm of a hand, creating the Harbour Plate — a 12-foot sculptural vessel inspired by the iconic Victoria Harbour. "I had to literally imagine how Edward Lee would glide his sauces across the surface," Ng shared to Hypebeast, "and how the curvature of my contours could complement his movements to create one harmonious presentation." Meanwhile, Chef Lee approached the collision with a student’s curiosity. Working with Ng’s three-dimensional landscapes forced him to rethink the very nature of plating. "[Ng's] medium is space, design, and three-dimensional landscapes. The landscape that he did is very interesting because it is three-dimensional, and plates are usually flat or it's a bowl," Lee noted. "To be able to plate on something that's sculptural three-dimensional is very interesting."

For Kang, he saw his role as providing the "narrative layers" that people feel rather than see. As he saw it, the collaboration proved that the "blueprint" of an event isn't always a physical document, but a shared emotional atmosphere. "Architecture, food, drinks, and music all have their own narratives," Kang explained. "When these come together, people don’t think about each part. They just feel one atmosphere." It was mixologist Kim who brought a sense of balance to the "collision" through the concept of his drinks for the evening: Yin and Yang. His contributions, titled "Shadow" and "Bloom," were designed to be incomplete on their own, only finding unity when experienced together. "My drinks are built on this idea... Individually, they are incomplete — but together, they become a single narrative," Kim said, noting that HIS inspiration often came from the "imperfections" found in Kang's art.

As the musical curator, Bull viewed the space as his most formidable partner. In a room defined by precise architectural lines, he treated every surface as a reflection of the sound itself. "The venue is absolutely a collaborator," Bull remarked. "The building listens back... it’s the sixth collaborator, and probably the most unforgiving one."

Hypebeast: Every masterpiece, whether a building, a dish, a cocktail, a canvas, or a soundscape, starts with a structural logic. In this five-way collision, how do your individual ‘blueprints’ overlap to create a single, cohesive atmosphere?

Eddie Kang:I think we all bring our own stories. It’s not only artists who tell stories; architecture, food, drinks, and music all have their own narratives. When these come together, people don’t think about each part. They just feel one atmosphere.

Otto Ng: For me, it's about celebrating a diversity of talents in the same space. Although we are from different disciplines, the common denominator is the artistic pursuit in our own forms. We aren't trying to force a single, unified atmosphere. Instead, we're layering different senses so that when they finally intersect, people can find their own harmony in the chaos

Halim Kim: Whether it is something we eat and drink, something we see and hear, or even the space we inhabit in this world — everything carries its own story. This project was less about aligning around a single, fixed answer, and more about expanding a shared narrative through individual interpretations. We began from the same point, yet translated it through our own languages and sensibilities. And when we came back together, those differences did not clash—they formed a flow. What may seem like divergence on the surface becomes, in fact, a sharper clarity when viewed through sensibility. Everyone involved here operates at a level where understanding and trust do not rely on explanation, but exist naturally within each other's approach. There was no visible blueprint, yet within each of us there was already a refined internal structure. My role was to translate that flow into the most fluid medium—liquid. In the end, what brought this work together was not a predefined system, but trust. And through that trust, our individual interpretations overlapped into a single, cohesive moment.

Edward Lee: Oh, that's a big question. I wanted to do something interesting in my field of expertise, so we created sauces. I wanted to think about how food is very temporary. We spend so many hours making beautiful food, and then people eat it in minutes or seconds even. There's always a temporary nature of food. And unlike most other art, food is here and then it's gone. So we wanted to kind of celebrate that aspect of it. There's a bit of an unpredictability and randomness to this experiment as well.

Hypebeast: Architecture and Fine Art are built to last decades, while a Chef’s sculpture, a Mixologist’s drink, and a DJ’s set are designed to be consumed in the moment. How does the “permanent” space change the way we experience these ephemeral performances?

Kang:The space gives everything a strong background. M+ has a clear identity, so whatever happens inside feels more focused and meaningful. It helps connect all the different elements together.

Ng: M+ itself is an ever-evolving museum. Every time I visit, it feels completely new—the light shifts from day to night, the exhibitions rotate, and the crowd's energy changes the vibe.

Nothing is essentially permanent, not even architecture–the experience can be different during summer and winter. Everything we experience today can only be experienced once, so it really makes me think about how to bring out the best in this collaboration.

Kim: Architecture and art may appear permanent, but ultimately they exist as emotions translated through the viewer. And those emotions are neither identical nor fixed. Depending on who experiences them, when, and under what conditions, the same work can be remembered in entirely different ways. A cocktail is no different. The glass empties, the liquid disappears—but what remains is not simply a substance, but a feeling. That feeling lingers in the body through aroma, temperature, and texture. When something that appears permanent yet remains fluid meets something that is momentary yet deeply lasting, the entire experience becomes more dynamic. I hope that everyone who enters this space can move freely within this current of sensations.

Lee: A restaurant is a very, very precise and curated space. Any you go into a new environment like this, it's not my restaurant, you know? The lighting is different, the temperature is different, the noise level is different — I usually don't cook in a environment like this, which is kind of a nightclub, so it's all very different. At the end of the day, I'm a chef, and I can cook in any environment, but it's interesting to see how all of it affects the end result, which is what the customers think of it.

Hypebeast: This venue is defined by its sharp lines and cultural weight. How did this specific architectural environment influence the way the sculpture was built, the art was drawn, the drinks were shaken, and the music was programmed? Is the venue the sixth collaborator?

Kang: Yes, I think so. The space has its own character; it affects how we place things, how people move, and how the whole experience feels. So it feels like we are working with the venue as well.

Ng: Architecture is not just about the structure, but also the context. M+ is surrounded by the iconic harbour, which has been the muse for a number of my projects at LAAB, including the Harbour Plate this time.

Bull: The venue is absolutely a collaborator. It dictates constraints, and constraints are what shape good decisions.

The sharp lines and scale at M+ push you toward precision. There’s less room for chaos unless it’s controlled. I programmed these sets with more defined transitions, cleaner EQ work, and a focus on spatial sound in mind—how things move across the room, not just through time.

As the "Musical Curator" you are not just "playing to people"; you’re playing to surfaces, volumes, reflections. The building listens back. So yes, it’s the sixth collaborator, and probably the most unforgiving one. Lucky for us we are at the fabulous new M+ AGATE restaurant space which is carpeted and acoustically warm, so it’s all good!

Kim: This space, especially Eddie Kang’s work, was a major source of inspiration. What I first felt was a narrative of life — one that becomes clearer precisely through its imperfections. His work, the space, and all the elements gathered here seemed to speak the same language. So rather than creating a single, self-contained drink, I chose a structure that is only complete when two elements come together. Yin and Yang — a concept deeply rooted in Korean and Eastern philosophy. The tension between imbalance, and the eventual flow into unity. My drinks are built on this idea. Yin is expressed as “Shadow,” and Yang as “Bloom.” But no bloom exists without shadow. These two drinks exist in symbiosis. Individually, they are incomplete — but together, they become a single narrative.

Hypebeast: If you had to translate one another’s work into your own medium, what would it look like?

Kang: I would paint something warm and simple. Soft colors, gentle layers, and maybe one small surprising detail. Something comforting, but also a little playful.

Lee: They're all very different. Otto is the one that I worked closely with. His medium is space, design, and three-dimensional landscapes. The landscape that he did is very interesting because it is three-dimensional, and plates are usually flat or it's a bowl. To be able to plate on something that's sculptural three-dimensional is very interesting.

Hypebeast: Chef, a question for you. Do you have a favorite dish that you really enjoyed consuming recently?

Lee: Myself? No, I eat everything under the sun. I'm looking forward to eating a lot of dim sum in Hong Kong while I'm here. Although I'm a chef, I'm also still a student of food, so I'm always trying new things, trying new recipes, trying new restaurants. It's very rare that I eat the same thing twice.

Hypebeast: Final question for you all. By stepping out of your silos and into this five-way collision, what is one thing you’ve learned about your own craft from observing a discipline so different from your own?

Kang: I learned that emotion can be created in many different ways.

From the chef, I felt the power of a strong moment.

From the mixologist, the importance of small details.

From the architect, how space and scale affect experience.

From the DJ, how quickly energy can change.

It made me think about being more present in my own work.

Ng: Usually, when I work with a chef, like how we worked with Anh Sung Jae for Mosu, I’m designing the restaurant — the space at large, right down to the tables and the lighting. But this time, I’m stepping completely out of my comfort zone to design the plate itself. It’s a much more intimate encounter with the chef's actual creation. I had to literally imagine how Edward Lee would glide his sauces across the surface, and how the curvature of my contours could complement his movements to create one harmonious presentation.

Bull: I’ve learned to think less about dominance and more about coexistence. In a club, the DJ often drives everything. In this context, you’re one layer in a larger system. Watching the other disciplines, especially the precision in architecture and the restraint in fine art, reinforced the idea that subtraction is as important as addition. Not every moment needs to peak. Sometimes holding back creates more impact across the whole experience. It’s made me more deliberate — less about playing more, and more about placing the right thing at the exact right moment.

Kim: It was an honor to be part of a project alongside such exceptional individuals from different fields. Hong Kong is also a city I deeply love—a place where different cultures and sensibilities naturally coexist, which made it even more fitting for this collaboration. Before being a bartender, I am someone who loves taste, style, music, art, people, and the world itself. Through my work, being able to meet people from different disciplines and share a common sensibility within a single project is deeply meaningful to me. This experience expands my world. It goes beyond simply making drinks behind a bar—it opens new ways of seeing, for both myself and those who experience it. In the end, I was reminded that truly meaningful work is not explained — it is felt.

Lee: Everyone approaches their work seriously, and they have a focus and a process. But I think what most people don't see is the hours of work that go into it behind the scenes. It was very eye opening to see how many hours, how much prep work goes into creating everything, including the food. I take my work very seriously, and they take their work very seriously. I love seeing the passion and the work ethic that goes into their craft, because it's the same that I bring to mine. It's a lot of mutual respect and admiration for the other artists.

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Summary

• The family of the late Brooklyn drill pioneer Pop Smoke is opening a new coffee shop in his hometown of Canarsie
• Announced by his older brother Obasi Jackson, the upcoming establishment is officially named Pop's Place
• The team is currently searching for local baristas to help bring the commemorative community space to life

Pop Smoke's family and his brother, Obasi Jackson, have officially announced the upcoming launch of Pop's Place, a brand-new coffee shop. Arriving over six years after the Brooklyn rapper's tragic passing in Los Angeles, the new business venture serves as a permanent homage to his enduring musical and cultural legacy.

Situated in the heart of the Canarsie section of Brooklyn, New York — the very neighborhood that raised the late artist and heavily influenced his distinct sound — Pop's Place aims to be a cornerstone for the local community. Obasi Jackson took to Instagram to share the news, revealing that the shop is currently in its preparation stages and is actively seeking passionate baristas who want "to be part of something special."

While the exact menu offerings and interior design details remain tightly under wraps, early reactions from fans and locals on social media suggest the space is shaping up to be a beautiful tribute. The establishment of Pop's Place not only solidifies the rapper's towering impact on his hometown but also creates a physical gathering space for fans and loved ones to celebrate his memory.

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Summary

• Rocky's Matcha has officially opened its very first storefront in Japan, located inside EW. Pharmacy #106 in Tokyo's Harajuku Quest

• The tranquil space is curated and operated by edenworks, a sustainable floral and creative studio led by visionary Megumi Shinozaki

• Serving as both a destination and a daily ritual stop, the shop offers a highly focused drink menu highlighting ceremonial grade matcha and houjicha

Los Angeles-based tea company Rocky’s Matcha is officially putting down roots in the heart of Tokyo. Founded in 2022 by Rocky Xu, the brand has built a dedicated global following by popping up as a traveling teahouse at highly curated fashion, art, and music events from Paris to Milan. Now, the ceremonial grade tea specialists are expanding their international footprint by opening their very first physical storefront in Japan, officially welcoming guests inside the newly designed EW. Pharmacy #106 space.

Located on the first floor of Harajuku Quest, the new outpost is operated and designed by edenworks, a renowned creative studio led by Megumi Shinozaki. Known for a unique philosophy centered around "not discarding flowers and connecting them to the future," edenworks utilizes plants to craft highly immersive, sensory environments. The resulting teahouse seamlessly blends Rocky's Matcha's deep respect for Japanese tea traditions with edenworks' commitment to sustainability, minimizing waste, and quiet attention to detail.

Designed to serve as both a tranquil, aesthetic destination and an essential daily ritual stop for locals, the Tokyo storefront offers an intentionally crafted and focused drink menu. Visitors can expect premium, carefully sourced offerings highlighting the brand's signature ceremonial grade matcha alongside robust houjicha.

The Harajuku opening marks a major milestone for the independently owned tea company, which began with a simple mission to serve a great cup of matcha to good people everywhere. While Rocky's Matcha already maintains a permanent experiential installation crafted by Oscar Tuazon at Morán Morán in Los Angeles, this Tokyo launch firmly solidifies the brand's growing crossover appeal in the lifestyle and design space.

The Rocky's Matcha Tokyo storefront is now officially open to the public, operating daily from 11 a.m. to 8 p.m.

Rocky's Matcha

1F Harajuku Quest
1-13-14 Jingumae, Shibuya-ku
Tokyo 150-0001

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Summary

• Nespresso has officially announced pop superstar Dua Lipa as its newest global brand ambassador
• The partnership aims to inspire a new generation of coffee enthusiasts through cultural exploration and creative empowerment
• A new global campaign titled “Vertuo World” is scheduled to officially launch across all platforms on April 14

Swiss coffee pioneer Nespresso has officially tapped Dua Lipa as its newest Global Brand Ambassador. Marking a striking new chapter for the brand's 40-year legacy, the partnership aligns the internationally acclaimed pop superstar with the company's commitment to pushing creative boundaries and cultural exploration.

Revered for her distinctive sound and influence as a modern style trendsetter, Dua Lipa brings a spirit of curiosity to the legendary coffee brand. Nespresso's Chief Marketing Officer, Leonardo Aizpuru, said in a statement, “We’re excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new and that energy fits beautifully with the direction we’re taking as a brand. Our purpose is to empower endless exploration through exceptional coffee, and Dua brings that mindset to life in a modern, effortless way. Together, we want to inspire a new generation to open up to new tastes with confidence and to discover how a coffee moment can become something truly exceptional.”

Beyond her musical footprint, the artist's dedication to storytelling, cultural discovery, and diverse creative collaborations perfectly echoes Nespresso's long-standing roots in art and everyday inspiration.

Stepping into her new role, Dua Lipa noted that teaming up with the brand was an “easy decision,” nothing, “I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room - so teaming up with them was really an easy decision. I just love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been loads of fun, and it’s just the beginning.”

To officially kick off the partnership, Nespresso is preparing to unveil "Vertuo World," a massive new global campaign that introduces a modern expression of the brand's commitment to elevated coffee experiences. Led by Dua herself, the upcoming rollout will also feature a brief appearance from longstanding ambassador George Clooney, bridging the gap between the brand's established heritage and its new creative era.

The "Vertuo World" global campaign drops April 14 across all platforms.

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Summary

• Louis Vuitton officially reveals the Sac Œuf Jaune as a highlight of its exclusive Easter collection
• The edible creation accurately replicates Nicolas Ghesquière’s acclaimed Spring-Summer 2019 runway design
• Priced at €250 EUR (approx. $290 USD), the sculpted piece combines dark chocolate shells with a rich hazelnut praline interior

Louis Vuitton is celebrating Easter 2026 with the Sac Œuf Jaune, a decadent chocolate bag masterpiece created by Maxime Frédéric for the house's exclusive Parisian chocolate shop.

Arriving as a premier offering in La Collection de Pâques, the "Chocolate Egg Bag" serves as an edible homage to the iconic silhouette originally imagined by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women's Collections, for the Spring-Summer 2019 runway. The substantial 1050-gram creation bridges high fashion and haute pâtisserie through meticulous structural design and premium craftsmanship.

The piece is crafted from two dark chocolate shells, internally garnished with a blend of roasted nuts, candied fruits, and a rich hazelnut praline. The bag's signature handles and functional zipper detailing are intricately sculpted using colored white chocolate. At the core of the structure lies a hidden milk chocolate tablet, featuring a sweet center composed of hazelnut praline and a vibrant lemon caramel.

Formulated with elevated ingredients, the construction utilizes 31% dark chocolate, 20% milk chocolate, and 17% roasted hazelnuts. The flavor profile is further layered with precise accents of roasted pecans, candied oranges, and a touch of fleur de sel.

The Sac Œuf Jaune is exclusively available at Le chocolat Maxime Frédéric at Louis Vuitton in Paris.

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Summary

• Chupa Chups leans into its notoriously stubborn packaging with a new marketing campaign
• The candy brand partnered with agency BBH London to create an indestructible lollipop
• While the bulletproof version is a promotional stunt, the redesigned easy-open wrappers are rolling out now

Chupa Chups is finally addressing its famously difficult packaging by doing the exact opposite, launching the ultra-durable Chupa Chups Impossible. Teaming up with global advertising agency BBH London, the legendary candy brand has created a limited run of 250 lollipops wrapped in genuine bulletproof materials to celebrate the arrival of its new, user-friendly wrapper design.

Leaning fully into the cultural lore surrounding its stubborn seals, the Chupa Chups Impossible is built like tactical gear. The candy is heavily encased in multiple protective layers, starting with a base of carbon fiber. It then receives a wrapping of aramid fiber — the exact material utilized in military-grade bulletproof vests — followed by a coating of silicone carbide. To seal the impenetrable design, the entire lollipop is dipped in thick liquid rubber.

According to BBH London, the final product is completely blade-proof, fire-proof, and capable of withstanding over 1,000 kilograms of pressure without showing a single crack. While this indestructible iteration is strictly a promotional endeavor limited to 250 units, it serves as a chaotic send-off for the brand's old packaging. Moving forward, the candy giant is pivoting to a vastly improved unwrapping experience.

The new, easier-to-open Chupa Chups lollipops are rolling out now and are expected at retailers nationwide by the end of the year.

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While collaborations with the likes of Cactus Plant Flea Market or Travis Scott brought memorabilia to a new generation of adults, McDonald’s now hones in on its own vintage characters and classic meals in its latest drop: McDonald’s CARDS.

After two years in the making, McDonald’s CARDS will arrive next week in locations across the UK. Limited-edition packs will be up for grabs in selected CARDS meals such as 9 McNuggets®, McPlant® and more. With each meal, one character card will be awarded – giving the gift of a free menu item depending on the design – along with three random cards from the Fan Favorites, Retro and Legendary categories.

As well as having the opportunity to win prizes, the new cards serve as a piece of McDonald’s history with detailed designs drawing from the restaurant’s celebrated iconography. So far, it has revealed several holographic cards in the Legendary category, including one of the McDonald’s Golden Arches. In the Retro section, cards like Coin Spin cards present nostalgia-inducing illustrations, while the Fan Favorites features the iconic Fry Scoop.

Ahead of the launch, Hypebeast gets an exclusive look at the assortment of cards with Ollie Devetta exploring the categories and prizes on offer. Be sure to watch the videos featured above and down below.

The McDonald’s CARDS will be available from March 17 for a limited time only at McDonald’s locations in the UK. 18+. For T&Cs including prize details, head to the dedicated webpage.

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Summary

• AMC Theatres has officially revealed a new handbag-shaped popcorn bucket to celebrate the upcoming release of The Devil Wears Prada 2
• Designed to resemble a structured designer leather tote, the novelty item features dual top handles and gold-toned hardware
• The collectible concession piece will be available alongside an exclusive ticket bundle and other themed merchandise

AMC Theatres has officially unveiled The Devil Wears Prada 2 Handbag Popcorn Bucket. Arriving ahead of the highly anticipated comedy sequel's theatrical debut, the viral promotional item merges cinematic snacking with high-fashion aesthetics.

Designed and manufactured by Golden Link Inc., the standout collectible mimics the look of a structured red leather tote. The detailed piece comes equipped with dual top handles, a gold keyring charm, and a miniature gold high heel and hotel key tag dangling from the side. Serving a practical purpose beyond its runway-ready appearance, the novelty purse is perfectly sized to hold a large serving of popcorn.

Expanding the promotional rollout, Fandango is offering a specialized Runway Ready Bundle priced at $50 USD. The exclusive package includes one movie ticket to the upcoming sequel, the handbag popcorn bucket, and a limited-edition promotional Runway magazine. Additionally, theaters will offer a clear double-wall tumbler decorated with a rain-of-accessories graphic and a black popcorn tin showcasing a sleek city skyline silhouette. The collectible purse is not exclusive to AMC and is expected to launch across other major theater chains, including Cinemark and Regal.

The Devil Wears Prada 2 Handbag Popcorn Bucket drops April 30, 2026 via AMC Theatres and select cinemas.

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Under the Palladium lights, Taco Bell’s third Live Más LIVE blurred the line between entertainment spectacle and menu reveal — and the whole night is now streaming exclusively on Peacock. True to a brand that’s never taken itself too seriously, this year Taco Bell brought the show to Hollywood for the first time ever. A Purple Carpet set the tone for the event and inside the Hollywood Palladium, a packed room full of loyal fans and celebrity guests kept every moment of the show high-energy.

Host Vince Staples anchored the show through unexpected segments that felt like an unhinged fever dream, calling on Doja Cat, Benson Boone, Davante Adams, Demi Lovato and more to pull back the curtain on what’s to come in 2026. Here’s what you missed at Live Más LIVE: A Night at The Palladium:

Lil Jon, Ashley Park and Devon Walker were guest panelists of Made or Made Up, a game show-style segment where they were put to the test to distinguish real Taco Bell innovations from fictional ones — setting the record straight on forthcoming items, including the Mountain Dew® Baja Blast® Under Eye Patches and Firecracker Burrito.

Fans’ voices were heard loud and clear, with a choir conducted by DJ Pee .Wee (aka Anderson .Paak) singing passionate cries for discontinued items in perfect harmony. Meanwhile, Doja Cat dialed up the energy, unveiling three renditions of the Mexican Pizza: Cantina Chicken Mexican Pizza with Jalapeño Citrus Salsa, Mexican Pizza Empanadas, and Strawberry & Cream Mexican Pizza Bite.

The night reached a peak with the Bell Awards presented by The Bella Twins, Demi Lovato and Ciara Miller. The Bell Awards honors Taco Bell’s most loyal fans whose internet-fueled fandom has long powered the brand’s biggest cultural moments. This year’s standout devotees took home coveted Bell Awards across categories including: Most Loyal Loyalty Member, Best Taco Bell Rant and Best Drive-Thru Celeb Sighting.

In a show-stopping finale, Benson Boone landed his signature backflip for the final reveal, sending the crowd into a frenzy as Taco Bell debuted its newest indulgent twist: Crème Brulee Crunchwrap Sliders, the ultimate dessert mashup.

Stream the full show on Peacock now to see everything that went down.

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Summary

• René Redzepi has officially stepped down as head chef of the world-renowned Copenhagen restaurant
• The resignation follows a massive wave of backlash and recently published reports detailing severe workplace abuse
• Former employees and labor activists protested the opening day of the brand's highly anticipated Los Angeles pop-up

The culinary world is facing a seismic shift as Noma head chef and co-founder René Redzepi officially resigns from the internationally acclaimed Copenhagen restaurant amid serious abuse allegations. According to NBC News, the announcement arrives during a highly publicized and turbulent week for the fine dining institution.

Redzepi confirmed his departure via social media, stepping down after more than two decades of building the Noma empire. He wrote, "After more than two decades of building and leading this restaurant, I decided to step away and allow our extraordinary leaders to now guide the restaurant into the next chapter." The resignation unfolded just as the restaurant launched its 16-week Los Angeles pop-up, where reservations commanded a massive $1,500 USD price tag and sold out in three minutes. Outside the inaugural service at the Paramour Estate in Silver Lake, former employees and labor activists gathered to protest the toxic work environment.

The fallout stems from recent reporting that details a deep history of severe physical and psychological mistreatment within the high-pressure kitchen. Dozens of former staff members described a sustained pattern of violence, intimidation, and public ridicule. In the wake of the controversy, major corporate sponsors including American Express and Blackbird abruptly cut ties with the California residency, pulling their financial support at the eleventh hour.

While Redzepi issued a public apology acknowledging his harmful past behavior and stepped away to allow new leadership to guide the next chapter, the backlash continues. The remaining Noma team will carry forward with the sold-out Los Angeles residency, but the surrounding protests have sparked a wider cultural conversation about the demanding and often exploitative nature of high-end gastronomy.

 

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With London Fashion Week in full effect, one question that commonly floats around is: To snack or not to snack? As attendees spend time travelling between shows in their freshest fits, the prospect of enjoying an indulgent meal often proves to be the least convenient of options.

Luckily, McDonald’s is on hand with a solution. This month, the restaurant spotlights its McDonald’s Wraps for those looking to grab a quick bite on the go. Unlike its other menu items, the favored lunch wrap is a mess-free way to enjoy its Chicken Selects, with the tortilla roll packaged securely in a compact case.

Fans of the Golden Arches will be excited to see the return of BBQ Bacon Chicken and Sweet Chilli Chicken as well as the launch of a limited-edition Tikka Chicken flavor, giving the option of switching up your order over the week. To celebrate the arrival, the three wraps land at the forefront of a clean-cut editorial campaign, playing into the “All Flavor, No Mess” tagline.

Continuing this season’s theme, a new collaboration with elevated laundry brand Tallow + Ash also sees the chain drop “The Sauce Remover.” Bringing another layer of security to snacking, the product is designed to remove stains and marks in just a few swipes.

To get an insider's perspective on the long-debated topic of eating at shows, Hypebeast recently took to the streets outside our favorite London Fashion Week presentations in a new episode of Street Interviews. Find out how the fashion community navigates busy schedules, outfit repeating and, of course, snacking by watching the video below.

You can now order McDonald’s Wraps at restaurants or drive-thrus across the U.K. To explore the full menu, head to McDonald's website now.

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Summary

• McDonald's Canada has officially launched a highly anticipated collaboration with Toronto superstar Drake and his OVO brand
• Dubbed "The Afters Meal," the exclusive combo features a choice between a McDouble or Junior Chicken, alongside fries and a newly introduced blue-colored beverage called "Nite Sprite"
• Priced starting at $14.99 CAD, the meal’s highlight is a lavish, reusable black OVO-branded cup

The 6God has officially landed at the Golden Arches. After a week of mysterious teaser posters popping up around Toronto featuring the OVO owl and the tagline "Where the Night Owl Lands," the much-speculated McDonald's x Drake collaboration is finally here. Billed as "The Afters Meal," the late-night-inspired combo brings a touch of Drake's signature aesthetic to the fast-food giant, now available across Canada.

Rather than introducing entirely new food items, Drake's meal elevates the late-night value menu staples. Fans can choose between a classic McDouble or a Junior Chicken, paired with McDonald's world-famous fries. However, the true standout of the combo is the beverage: a vibrant blue drink dubbed the "Nite Sprite." The meal is served with a sleek, lavish-looking black cup branded with the iconic OVO owl logo, making it a collectible piece of merchandise for die-hard fans. For those just wanting to try the new drink, a medium "Nite Sprite" can be purchased separately for $4.99 CAD.

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Summary

• Promotional posters spotted in Toronto display Drake’s October’s Very Own owl logo alongside McDonald’s branding
• The advertisements feature the tagline “Where Night Owls Land” and point to a February 17 release date
• Speculation suggests the partnership could include a “Famous Orders” celebrity meal, custom packaging, and potentially exclusive merchandise

Drake’s October’s Very Own (OVO) appears set to join the ranks of Travis Scott and J Balvin with a major McDonald’s collaboration. Promotional posters have surfaced across the rapper's hometown of Toronto, featuring the iconic OVO owl logo paired with the Golden Arches. The cryptic signage, first circulated by social media accounts like Kurrco, carries the tagline “Where Night Owls Land” and explicitly dates the project for a February 17 launch.

While neither OVO nor McDonald’s has officially detailed the contents of the drop, industry chatter points toward a multi-faceted release. The most prominent theory suggests a new entry in the fast-food giant’s “Famous Orders” campaign, which would align Drake with previous collaborators like BTS and Cardi B. Leaked imagery circulating on Reddit hints at potential staff uniforms, including hoodies, and custom black-and-gold packaging that integrates OVO’s premium aesthetic with McDonald’s mass-market appeal.

Further rumors indicate the possibility of a menu-specific item, with some fans dubbing it the “Certified Lover Meal” and others speculating about a purple-hued “Nite Sprite.” Given OVO’s history of high-profile partnerships with brands like Jordan and Canada Goose, a merchandise component is highly anticipated. If the rollout mirrors the Travis Scott playbook, expect a range of apparel and accessories that could drive significant secondary market interest.

Currently, the campaign appears to be focused on the Canadian market, specifically Toronto, though a wider rollout remains unconfirmed. The OVO x McDonald’s collaboration is slated to debut on February 17. Fans should monitor OVO and McDonald’s Canada channels for official confirmation on availability and specific product details.

 

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Summary

• Lacoste has officially inaugurated its first permanent Café Lacoste in the heart of Paris following a successful pop-up stint in Monaco
• Developed in partnership with the Giraudi Group, the 100-square-meter space blends tennis-inspired aesthetics with a contemporary menu by chef Thierry Paludetto
• The venue functions as a hybrid living space featuring a concept store stocked with exclusive fine foods, porcelain tableware, and dedicated textiles

Lacoste is expanding its "art de vivre" into the culinary world with the opening of Café Lacoste, a new permanent hospitality destination in Paris. Located just steps from the brand's flagship store on Avenue Franklin D. Roosevelt, the space marks a significant evolution for the Crocodile, moving from ephemeral pop-ups to a dedicated living space. This debut Parisian location, developed alongside the Giraudi Group, translates the brand's iconic sporting heritage into a 65-seat gourmet environment.

The interior design of Café Lacoste serves as a physical manifestation of the brand's DNA, utilizing a palette of deep green, off-white, and terracotta tones. The 100-square-meter layout incorporates noble materials and architectural lines inspired by the tennis court, creating an atmosphere that is both refined and welcoming. This aesthetic consistency extends to the concept store area, where patrons can purchase French porcelain stamped with the Lacoste name and a curated selection of apparel.

On the menu, executive chef Thierry Paludetto has reimagined French classics with a focus on urban rhythms, offering everything from club sandwiches and seasonal salads to "Iconic Polo" signature desserts. The beverage program is equally curated, featuring artisan-roasted specialty coffees and creative lattes in flavors like pistachio and ube. A standout signature drink, "L'Eau de Croco" — a blend of coconut water, matcha, and ginger — anchors the drink list alongside "Le Chose," a cocktail originally invented by René Lacoste in 1967.

Check out the new location above.

Café Lacoste
16 avenue Franklin Delano Roosevelt 75008
Paris

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Super Bowl Weekend in San Francisco delivered no shortage of branded experiences and late-night events, but Tequila Don Julio carved out the most visible and culturally driven moments across the city with a two-day run of music, talent, and Latino-led celebrations tied to its "Ready Pa’l Show" campaign.

Blending nightlife, street culture, and community ritual, the brand crafted a series of moments that stood out ahead of Bad Bunny's highly-anticipated halftime show performance.

The weekend opened with a packed Friday night celebration hosted by Young Miko and Druski, centered on the rituals, sound, and energy that define how Latino fans get ready for major cultural moments. The immersive event featured Don Julio specialty cocktails and music by DJ Tay James and Mauro, bringing together impactful sports, music, and entertainment figures under one roof. The night peaked with a surprise performance by Cardi B that shifted the room into high gear, turning the party into a local weekend phenomenon.

Guests in attendance included names such as Saquon Barkley, Odell Beckham Jr., Eladio Carrión, AJ Brown, and Zay Flowers, reflecting the cultural reach of the moment across industries. Druski added a standout scene with an on-stage toast and a bachata dance that circulated widely across social platforms, reinforcing the celebratory "Ready Pa’l Show" spirit.

Tequila Don Julio continued its San Francisco takeover on Saturday with an energetic activation inspired by one of the city’s most recognizable icons. Select guests boarded a branded trolley for a live DJ set by Diplo, which moved through San Francisco streets and transformed into a mobile music experience. The route concluded at a Mission District taqueria for a pop-up brunch that blended neighborhood food culture with music and hospitality. Guests were served tacos and signature Don Julio cocktails, including the Don Michelada — a tequila-forward twist on the traditional Mexican beverage made with Don Julio Reposado.

Across both days, Tequila Don Julio positioned Latino culture as a central creative force through its host lineup, music programming, and overall experience design. With surprise performances, mobile DJ sets, and high-profile hosts, the brand delivered a cohesive, culturally-grounded Super Bowl Weekend takeover that extended beyond sponsorship into full-scale celebration.

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